Marketing Plan for Apple Inc. Plus 2

MARKETING
ENVIRONMENT

TABLE OF CONTENTS
■ INTRODUCTION
■ EXECUTIVE SUMMARY
■ MISSION
■ VISION
■ OBJECTIVES
■ STP
■ SWOT
■ PESTLE
■ 7 PS
■ BUDGET
■ EVALUATION AND MONITORING
■ REFERENCES

INTRODUCTION
■ A marketing plan is an outline regarding the organization's strategy to launch its product.
■ It deals with the overview of the brand's marketing objectives and the current position in the markets at both
global and global levels.
■ This is based on marketing the new product of Apple Inc. Plus 2.
■ Apple is a MNC tech company that produces various technological products such as mobile phones, laptops,
etc.

EXECUTIVE SUMMARY
■ This presentation is based on understanding the unique selling proposition (USP) of Apple.
■ It has involved the objectives, mission and vision of the company to gain knowledge about the current
marketing tactics and planning.
■ This has also included about the SWOT and PESTLE models along with focusing on the 7 Ps.
■ Moreover, it shed light on the segmentation, targeting and positioning (STP) with assessment of evaluation and
monitoring in accordance to the budget.