INTRODUCTION •Marketing refers to the process and practices of the company to increase the sales and of the business by applying various innovative ideas. It involves the activities of buying and selling of products and services. Marketing is the process of maintaining good and effective relations with the customers so that the company could satisfy their needs and wants as per their requirements.
ROLES AND RESPONSIBILITIES OF MARKETING FUNCTIONS: •Market research •This is one of the significant function of marketing. In this, the white rose company gather various information about the market trends, strength and weakness of competitors, suppliers etc. and thus use that information for various aspects of the company. The major role of marketing in this function in White rose is to collects the statistical and analytical information of the market, customers needs and thus define the strategy which will fulfil their expectations.
INTERRELATION BETWEEN THE MARKETING AND OTHER DEPARTMENTS OF THE COMPANY •Marketing with human resources: •marketing with human resource explains that the management of the human resources helps the team of marketing in the company to organize the activities of recruitment and selection of the new employees. The selection and recruitment of the candidate which have the effective knowledge and skills of marketing which increase the sales of the white rose and contributed towards the achievement of the success and growth of the business.
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CONCLUSION •from the above study it can be concluded that marketing is the process is the process of the buying and selling of the products and services by the customers and satisfied the needs of the customers. There are various roles and responsibilities of the marketing functions which helps the business increase their sales and profits of the company in different market conditions. The interrelationship of the marketing with the different department of the company is very essential for the successful operations of the business to reach the goals of the company
REFERENCES •Kotler, P., and et.al., 2017. Marketing for hospitality and tourism. •Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015. Marketing. Pearson Higher Education AU. •Kerin, R. and Hartley, S., 2015. Marketing: the core. McGraw- Hill.