Table of Contents MAIN BODY..................................................................................................................................3 Current market situation..................................................................................................................3 Competitive environment............................................................................................................3 Target market...............................................................................................................................3 SWOT Analysis...........................................................................................................................3 REFERENCES................................................................................................................................5
MAIN BODY Current market situation Competitive environment Porter five forces Threat of new entrance (high) Supplier power (low) Bargaining power of customers (low) Threat of substitute (high) Netflix provide online video services and is having some of the tough marker competitions like Amazon prime, YouTube and many other through which market competition is high for Netflix (Budzinski, Gänßle and Lindstädt, 2020). Target market The targeted audience for Netflix will be students and people who like to invest high time in online activities, thus company tends to provide services such that it is able to attract the targeted audience for achieving high sales. SWOT Analysis Strength- Netflix is one of the biggest online video streaming platform which is having a high customer count and because of which it has also achieved an efficient economic growth. Company provide self-develop web series and movies to customers through which it has achieved high customer loyalty (Lotz, 2020). Weakness- Netflix is one of the online video service platform but still its not being able to achieve a high customer diversity and with the organizational advertisement is able to limited to social media market because of which customer count is limited. Opportunity-
Company can integrate traditional and digital marketing for achieving high sales and also it can include educational content and other informational source through which it can increase customer diversity, by which it can achieve high organizational sales. Threat- Increasing market competition is a threat to Netflix because if a new entry enters the market place then its will reduce organizational customer count because of which negative impact on economic growth will be established.
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REFERENCES Books and Journals Lotz, A.D., 2020. In between the global and the local: Mapping the geographies of Netflix as a multinational service.International Journal of Cultural Studies. p.1367877920953166. Budzinski, O., Gänßle, S. and Lindstädt, N., 2020. The Battle of YouTube, TV and Netflix–An Empirical Analysis of Competition in Audio-visual Media Markets.TV and Netflix–An Empirical Analysis of Competition in Audio-visual Media Markets (March 31, 2020).