Netflix Promotions and Channel Tools

Netflix promotions and
channel tools

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Promotion.....................................................................................................................................3
Advertising...................................................................................................................................3
Sales promotion...........................................................................................................................4
Public relations.............................................................................................................................4
Direct marketing..........................................................................................................................4
Social media marketing................................................................................................................4
Steps involved in the development of communication programme.............................................5
Netflix new technology................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Netflix is using excellent promotional strategy to get the competitive advantage. They are
using modern marketing method such as social media marketing more for the promotion
purpose. Netflix is the American based company, it is the OTT platform. The main business of
the company is they provide subscription based screening services (Elnahla, 2020). This study
will discuss the marketing topic which is promotion in detail.
MAIN BODY
Promotion
Marketing communication is the technique which is used by the company so that they
successfully reach towards the target market by different kinds of communication.
Elements of communication mix are:
Figure 1 Communication mix
Source: MARKETING THEORIES – THE COMMUNICATIONS MIX., 2021
Personal selling: under this the products are sell personally by the Netflix to the customers, it
helps in explaining the benefits of the product their and then.
Advertising: it is the technique to target large population through television, print media, radio,
online etc. Netflix massively do advertisement.