Marketing Principles and Techniques

Marketing Principle
and Technique

Table of Contents
INTRODUCTION
Marketing
Marketing Research
REFERENCES

INTRODUCTION
 Marketing can be defined as set of activities and processes for creating,
communicating, delivering and exchanging offerings that have value for customers or
clients. This means that marketing involve wide range of activities that are part of key
activities. This report will discuss about marketing and its activities and market
research. Followed by this E-marketing will also be discussed.

Marketing
Marketing that is mainly attributed to activities aimed to promoting business and its
products, but it is much more than this. Marketing is a process of making research,
on the basis of research creating product, later communicating about availability of
the product, undertaking transaction and delivering products to customers.
Businesses that are customer centric, means focuses on needs and requirements of the
customers offers product accordingly are more likely to succeed compared to those
forcing their products on customers. This is why in marketing research is undertaken
to know what customers require and how business can fulfil their requirements.