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Application of Marketing Mix by Weetabix and Kellogg’s Choco Pops

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Added on  2023-06-18

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This report analyses the application of marketing mix by Weetabix and Kellogg’s Choco Pops. It includes a comparison of their target market, product, price, place, and promotion. The report recommends launching innovation and using intense marketing tactics in practices.

Application of Marketing Mix by Weetabix and Kellogg’s Choco Pops

   Added on 2023-06-18

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MG412
Principles of Marketing
Application of Marketing Mix by Weetabix and Kellogg’s Choco Pops_1
EXECUTIVE SUMMARY
The report summarises that principles of marketing guides a brand to stay competitive in
market. Aim of the report is to analyse application of marketing mix by two brands that are
Weetabix and Kellogg’s Choco Pops. Methods of research used in the report are secondary and
observational research methods. The report highlights target market of both brands, pricing
structure, promotional channels and places where they are stocked. Brand are recommended for
launching innovation and using intense marketing tactics in practices.
Application of Marketing Mix by Weetabix and Kellogg’s Choco Pops_2
Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
Comparison of target market.......................................................................................................1
Product.........................................................................................................................................2
Price.............................................................................................................................................3
Place.............................................................................................................................................4
Promotion....................................................................................................................................4
CONCLUSION AND RECOMMENDATION..............................................................................5
REFERENCES................................................................................................................................6
Application of Marketing Mix by Weetabix and Kellogg’s Choco Pops_3

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