logo

Marketing Principle and Techniques Assignment - Stylish Up company

10 Pages2843 Words363 Views
   

Added on  2020-10-22

Marketing Principle and Techniques Assignment - Stylish Up company

   Added on 2020-10-22

ShareRelated Documents
Marketing Principle andTechniques
Marketing Principle and Techniques Assignment - Stylish Up company_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1: Concept of marketing...........................................................................................................11.2: Market segmentation............................................................................................................21.3: Marketing mix......................................................................................................................2TASK 2............................................................................................................................................32.1: Aims of research and market analysis..................................................................................32.2: Marketing research method..................................................................................................32.3: Market analysis tools and techniques...................................................................................4TASK 3............................................................................................................................................44.1: Different methods Which have been used to e-market products and services.....................44.2: Various Methods to manage image of Company.................................................................5TASK 4............................................................................................................................................63.1: Market analysis methods to research the target market for Cosmetic beauty creams........6Interpretation of the findings of market research as well as market analysis............................63.1: Finding and Recommendations............................................................................................73.3: Recommendations................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Marketing Principle and Techniques Assignment - Stylish Up company_2
INTRODUCTIONMarketing is considered as an effective tool which gives maximum support to anorganisation irrespective of the size whether small, medium or large in achieving growth andsuccess. There are different marketing tools such as E-marketing which need to be adopt in orderto attract and influence interest and buying behaviour of targeted customers. The presentassignment is based on Stylish Up, a skin and beauty care company of UK which is started at sixmonths before only. The project covers different elements of marketing and other aspects withthe context of Stylish Up (Batini and Scannapieco, 2016).TASK 11.1: Concept of marketingAt current times, the need of marketing is increasing due to capturing large market shareand earn huge revenues. As in the given case, Stylish Up is facing lots of difficulties in achievinghuge market share due to lack of knowledge about the importance of marketing to business.Thus, the report is prepared to just provide them the different marketing tools which brings theirbusiness ahead than their rivals.Definition: Marketing refers to the process or an activity which is done to influence andattracts targeted customers towards the products and services offered by company so as toincreases its sales figure and revenue of company. It includes different marketing tools such asadvertisement on TV, Social media, pamphlets etc. which help in spreading information aboutproducts and services in the market of United Kingdom.Defining and managing their brand: It is important for Stylish Up to know about theresources they have at present so that it can be properly utilised them in profitable manner so thathealthy skin and care products can be promoted through different marketing techniques such aspamphlets, newspapers etc.Producing internal communication: It is essential for workers who assist Stylish Upbusiness in providing products and services to the customers to know that what are the main aimand objective which brings motivation among them to work hard (Deaconu and Buiga, 2010).Research activity: It also must required for Stylish Up to hire researcher who bringsvaluable information to them related to the needs and preferences of targeted customers. For1
Marketing Principle and Techniques Assignment - Stylish Up company_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Principles and Techniques Assignment - Button Queen
|11
|2851
|183

Marketing Principle and Techniques Assignment - Chocoflair bakery shop
|11
|2674
|345

Assignment on Marketing Principles
|14
|4420
|152

Marketing Principles and Techniques : Assignment
|28
|4841
|89

Market Analysis Techniques and Principles INTRODUCTION
|10
|3024
|64

Marketing Principles | Assignment
|12
|3340
|176