Market Analysis Techniques and Principles INTRODUCTION
Added on 2020-10-05
10 Pages3024 Words64 Views
Marketing Principles and Techniques
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of Marketing and diverse activities in the marketing departments ........................11.2 Market segmentation as a tool to identify customers ...........................................................11.3 Marketing Mix .....................................................................................................................2TASK 2 ...........................................................................................................................................22.1 Aims of research and market analysis ..................................................................................22.2 Market Research methods ....................................................................................................32.3 Market analysis tools and techniques ...................................................................................3TASK 3 ...........................................................................................................................................44.1 Methods used to E-Marketing product and services ...........................................................44.2 Manage online image by company.......................................................................................4TASK 4 ...........................................................................................................................................53.1 Market analysis techniques to target market ........................................................................53.2 Interpret the findings of market research and market analysis.............................................53.3 Present the findings to marketing team.................................................................................6CONCLUSION ...............................................................................................................................6REFERENCES ...............................................................................................................................1
INTRODUCTIONIn the small businesses, it is to difficult for decision making of developing the marketshare and also difficult to understand the concept of marketing. Marketing is the concept ofbuying and selling of goods and services. In this report, it will explaining the concept ofmarketing and describing that diverse activities in the marketing department. It will explainingthe market segmentation and marketing mix in the small businesses. It will also explaining theaims of marketing research, market analysis and methods, techniques of market analysis. It willexplaining the E- market methods and managing the online image by the companies. Ava is thecompany which is selling the herbals products (Babin and Zikmund,2015). TASK 11.1 Concept of Marketing and diverse activities in the marketing departments The concept of marketing is to identifying the customers needs and wants. It is theconcept of buying and selling of goods and services for customers satisfaction. It is the conceptof targeting customers for achieving the organizational goals. In the market, there are manycustomers and they are different cultures, needs, wants ad values, so that divers marketing is thelping to identifying the customer needs and wants. There are many activities are running in themarketing department in the businesses. Such asProduct development: Marketing department is to helping to creating the products forcustomer needs and wants and improving the better values.In the small businesses, it is todifficult for that how will developing their products in the market.Market Research: In the marketing department, it is the main function andresponsibilities to identifying the customers needs, wants, pricing, competitors pricing, numberof suppliers and number of buyers. It is to helping of identifying the strengths and weakness ofcompetitors (Baker, 2016). 1.2 Market segmentation as a tool to identify customers Market segmentation is to helping for targeting customers according to differentcategories. Such as genders, age, family size, income , occupations, values, attitudes etc. It is tousing the as a tools for identifying the customers. There are many marketing tools forsegmentation for targeting customers. Segmentation Trees: It is the marketing tool of segmentation. This tree similarly tofamily tree. In the tree, start with the products and services and after that divided into different1
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