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Understanding Marketing Principles

   

Added on  2019-10-09

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Marketing Principles
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1.Mobile phones The mobile phones are physical product which has some weight, existed and it is delivered to the customer through door to door service. The product level help the marketing manager helps to understand the customer needs and demands at each level. It helps the manager to develop the attractive product which benefits the company to generate high sales. Following are the five levels of products:1.Core productIt is the first stage which enables to determine the core benefits which are received bythe customers from the particular products and it helps to focus on providing more core offers by the producer in order to compete the competitors. For example the main reason of buying the mobile phones. 2.Basic productIt includes all the ingredients in the products which help to satisfy the consumers. For example the features of mobile phones enable to add fundamental value to the consumer (Kotler et al., 2015). 3.Expected productIt includes the features which are expected by the consumers for example long batteryof mobile phones, camera quality, and others. 4.Augmented productIt includes adding of extra value to the product which is more than the expectations ofthe consumers. 5.Potential product
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It includes the production of next series with the more improvement for example launching of new series of mobile phone with some new features. 2.Internet servicesThe internet services are the service which is used on regular basis and it does not have any physical presence which makes the product distinct from the product. There are various characteristics of the product such as tangible in nature, door to door service, physical presence and others. But the services are intangible in nature and the services do not have physical presence which differentiates it from products. Yes the brand conveys the best quality of internet service with the limited range of price in its promotional messages in order to attract the consumers. They are internet service providers in the local region who are providing internet services to the various local areas. The promotional messages enables to attract large number of consumers through knowing characteristics of the services which are provide by the company and it enable to develop unique identity in the eyes of the customers (Armstrong et al., 2014).
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References Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall.Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014).Principles of marketing. Pearson Australia.
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