Marketing Mix for Various Segments - Desklib

Task 2
Marketing Principles

3.1 Marketing mix for various segment
▪ The organization can design different marketing mix to reach the target customers in
an effective manner.
▪ Marketing mix for demographic segment
▪ Product: Next Plc is offering wide range of branded as well as non branded
clothing products to its consumers.
▪ Price: To reach the high income customers ,branded products are offered with high
prices.
▪ Price: To reach the high income customers branded products are offered with high
prices. However, to target middle class consumers, non branded products with
affordable prices can be offered to consumers.
▪ Place: The organization can offer its wide range of products through e-commerce
websites and also through its retail stores.
▪ Promotion: To promote its products, company can use different promotional
techniques like, online and social media advertisement. In addition to this, hoarding,
point of sale can be used.

Contd..
▪ Marketing mix for psychographic segment
▪ Product: The tailor made fashion apparels are provided by the company.
Therefore, product will be developed as per the requirement of customers.
▪ Price: The organization can charge high prices for offering branded and high quality
products. Further, apparels are designed as per the wants of consumers therefore,
extra prices can be charged for this.
▪ Place: Next Plc can offer its tailor made products through its brand stores. This will
also help in brand building and attracting brand conscious consumers.
▪ Promotion: To promote tailor made products, promotion can be done by organizing
fashion shows, doing celebrity endorsements etc..