Report on Marketing Principles of Jaguar Car Manufacturing Company

Marketing Principles

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 .........................................................................................................................................1
1.1 Various elements of marketing process............................................................................1
1.2 Benefits and costs of marketing orientation for Jaguar....................................................2
TASK 2............................................................................................................................................3
2.1 Influence of macro and micro factors affecting marketing decision................................3
2.2 Segmentation criteria to be used for product in different market.....................................4
2.3 Targeting strategies for selecting products and services..................................................5
2.4 Demonstration of buyers effect on marketing activities under different buying situations.. 6
2.5 New positioning of selected product/services..................................................................6
TASK 3 ..........................................................................................................................................7
3.1 Development of products in order to sustain competitive advantage...............................7
3.2 Distribution arrangements................................................................................................7
3.3 Prices that are set to reflect an organisation's objectives and marketing conditions........8
3.4 Illustration of promotional activities integrated to achieve marketing/objective.............9
3.5 Analysis of additional elements of the extended market mix...............................................9
TASK 4..........................................................................................................................................10
Enclosed in ppt..........................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCE ...............................................................................................................................11
.......................................................................................................................................................12

INTRODUCTION
Marketing strategies are used to introduce products and services that are provided by the
organisation to their customers. Through this sales and profit of firm become dependent on
marketing and promotional approaches. Selling teams usually consider high probability of sales
and profit in order to increase gain (Challagalla, Murtha and Jaworski, 2014). For this both small
and large organisation equally emphasis on this. But large business groups spend lot of money in
order to develop advance and effective marketing schemes. This report presents marketing
principles by considering Jaguar car manufacturing company. And various strategies and
approaches considered by them in order to increase product.
TASK 1
1.1 Various elements of marketing process.
In order to implement marketing strategies into an organisation various marketing
processes are considered. Elements of this marketing process are as follows:
 Situation analysis: This step is considered by company to identify the position of firm.
Analysis process of Jaguar is based on internal and external factors of business
environment that can affect their growth. The evaluation process involves SWOT,
PESTEL and porters 5 forces of model.
 Marketing strategy: By considering the outcomes of situation analysis various strategies
are prepared on the basis of demands and requests of product or services from clients.
Jaguar uses segmentation and target market strategies in order to attract executive group
of customers by providing various schemes in the form of repayment and loans.
 Marketing mix decision: This involves designing, pricing, distribution and promotional
campaigns are considered. Jaguar implement all the steps in order to achieve effective
marketing mix. For this they conduct research and analysis before designing new model
on the basis of that production cost and distribution of models takes place. Various tools
are also considered such as 4Ps for initial stage and &Ps for advance stage.
 Implementation and control: This step contain information about the implemented
strategies. Also contain report of implementation and testing process of product (Davari,
and Strutton, 2014). in this effect of product can be monitored. Jaguar use this approach
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in order to identify effect. On the basis of that changes are implemented. Along with this
demand and supply chain is also maintained.
1.2 Benefits and costs of marketing orientation for Jaguar.
Organisations can develop products and services either by using product or by marketing
oriented approach. In market oriented approach, organisations consider reactions of customers
and on the basis of that they implement changes. Jaguar also involve market- oriented
methodology, in which they consider all suggestions and new designs in order to increase gain of
organisation. Benefits of using this approach is mentioned below:
 Centralized on client’s needs: Under this method, Jaguar consider customers as
centralized body. Due to which all the suggestions that are provided by users are
processed in order to meet their requirement and satisfy them.
 Addressing demands: Jaguar consider all the suggestions of clients in order to address
their demand.
 Making customers benefits: Through this Jaguar tries to increase loyalty of clients and
make them frequently shopping, to ensure this they provide feature like repayment and
loans on their products.

 Responsiveness: Marketing orientation involve responsiveness in order to meet request
and demands at specific time. This is considered as important pillar for the growth of
company.
 Constant improvement: Improvements are required by firm in order to make necessary
changes. For enhancing quality of products. Jaguar consider clients feedback and on the
basis of that improvisations are implemented.
 External Influences: For success of organisation different levels are considered. Such as
less returns on investments, limited growth of organisation and ineffective use of
technologies can influence the market of organisation.
Costing of marketing orientation of Jaguar are following:
 Constant Changes: Quick changes into market can affect production and services of
products. Due to which firm may become unstable. Along with this various additional
challenge can occur for employees also, which can directly affect company
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