Marketing Principles

Marketing Principle
(Task 4)

4.1 Marketing mix for two different
segments
Jaguar is a multinational brand in manufacturing sector. In order
to develop a marketing mix by considering demographical and
social behaviours customers difference are following:
Basis Demographical Social
Place Jaguar usually
concentrate on youth,
business and
professional group of
clients of developed and
developing countries
such as India, China, etc.
They always give
preference to executive
class of clients as they
are considered as strong
customer support for
organisation.

Cont...
Products They provide huge
variety of products
by considering
various locations
and situations.
They provide
various luxury and
safety features along
with implementing
the advance
techniques.
Prices Products are
developed by
considering the
educated and high
income cluster of
users.
Their cost of
services are high
which can be
afforded by elite
class of clients.