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MARKETING PINCIPLE INTRODUCTION OF ALDI

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Added on  2020-10-05

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Firm deliver goods which are best in quality that can provide maximum benefits to consumers and this will assist companies in gaining superior position in marketarea. TASK 1 1 1.1 Various elements of marketing process Marketing is a concept that is used in order to know what an individual and group of people wants according to the needs and wants.

MARKETING PINCIPLE INTRODUCTION OF ALDI

   Added on 2020-10-05

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MARKETING PRINCIPLES
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INTRODUCTIONMarketing is considered as an activity that is used by companies in order to serve to theircustomers effectively. Firm deliver goods which are best in quality that can provide maximumbenefits to consumers and this will assist companies in gaining superior position in market area.Organisation that is taken in this assignment is ALDI which is a retail company. The report willfocus on various elements of marketing process is included in this assignment. Evaluation ofbenefits and cost of a marketing orientation is mentioned (Abdullah and Ismail Ahmad, 2010).Further influence of macro and micro environment in decision making is explained. Therefore,propose segmentation of products in various markets is included in this report. Along with this,behaviour affects of marketing activities in context with different buying situations. Lastly,difference between international marketing and domestic marketing is explained for betterunderstanding. TASK 11.1 Various elements of marketing processMarketing is a concept that is used in order to know what an individual and group ofpeople wants according to the needs and wants. Further marketing process is explained below soas to understand it in a better manner.Marketing ProcessAnalysing marketing opportunities: ALDI gives excellent services to its customersbecause the basically identify the market opportunities by determining the current trends that arepresent in market area.Evaluating targeting market: This is the next element through which company canchoose targeted public to whom they can sell their products so as to increase their sales andprofitability. Thus, ALDI has gone through the entire market in order to get effective results. Marketing Strategies: This includes vale proposal, targeting, segmentation etc. and thishelps a company in making appropriate strategies according to the situation that is present inmarket area (Allyson Dooley, Jones and Iverson, 2012)Marketing Mix Decision: Marketing mix is considered as an essential tool for organisationalproducts and services. This helps them in making appropriate decision as a result it assist firm intheir business growth.
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Implementation and control: Both the factor is very important so that employees can use limitedresources for manufacturing excellent products. For having a control in operations it is essentialthat superiors monitor the activities on a regular basis. 1.2 Benefits and costs of a marketing orientation of ALDIProduct oriented and marketing oriented approach is very necessary for company in orderto develop a products effectively. Its benefits and cost of marketing are explained below:BenefitsCustomer centric: This helps ALDI in identifying customer's needs and wants byknowing their choices and preferences. Thus, under this, consumer are given importance. Reasonable competitive advancement: For making commodities ALDI must make surethat, they are using all the resources effectively so as to deliver commodities that are best inqualities. Fulfilling demand: This factor will give a better results along with benefits as ALDI ismanufacturing goods in speculated period of time. Therefore, it is enabling them in deliveringproducts right on time (Bühler and Nufer, 2015)Cost:Advertisement cost: Most of the companies uses this tool in order to reach to itscustomers and this is considered as the costliest, as this process takes ample amount of moneyfor getting effective results. Higher prices: Companies for getting maximum benefits they rise price of commoditiesso, if customers wants to get appropriate products than they have to pay higher price. Lack of predictability: In changing market scenario, it is difficult to develop a product ascustomers have diverse choices in their commodities. Thus, it is quite tough for companies topredict the same. TASK 22.1 Macro and Micro environmental factorMicro environmental factor:These includes factors that are very close to business operations and plays important rolein success of business. Some of the points are mentioned below:
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