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Marketing Principles - Ralph Lauren Corporation

   

Added on  2021-01-02

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Marketing Principles
Marketing Principles - Ralph Lauren Corporation_1

Table of ContentsINTRODUCTION...........................................................................................................................1Literature review .............................................................................................................................1a. Key marketing concepts used by The Ralph Lauren Corporation.........................................1b. Customer decision making process when purchasing polo products......................................4Conclusion.......................................................................................................................................5References........................................................................................................................................6
Marketing Principles - Ralph Lauren Corporation_2

INTRODUCTIONRalph Lauren is a global leader company which doing their business in designing,marketing and distributing of lifestyle products. That lifestyle products is divided into fourcategories that is apparel, home, accessories and fragrances. In this report it is going to bediscussed about key marketing products that are used by Polo Ralph Lauren and women'sdecision of buying of polo products.Literature review a. Key marketing concepts used by The Ralph Lauren CorporationIn the words Rivera, (2017) of The Ralph Lauren Corporation follows marketingconcepts to promote their products among customers. Concepts which are used by company aremarketing management orientation and social marketing orientation. Marketing orientation1Illustration 1: marketing concept source: (Marketing Management Philosophies,2018)
Marketing Principles - Ralph Lauren Corporation_3

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