Report on Marketing Plan- Fresh Juice Pty Ltd
Added on 2020-05-16
18 Pages3058 Words24 Views
Running Head: Marketing PrinciplesFRESH JUICE PTY. LTD.Marketing Principles
Marketing Principles 1Table of ContentsExecutive Summary.........................................................................................................................21.0 Current Situation........................................................................................................................3Background to sustainable offering.............................................................................................3Environmental analysis................................................................................................................3Market and Customer Analysis....................................................................................................32.0 Objectives..................................................................................................................................5Marketing objectives....................................................................................................................5Financial objectives......................................................................................................................5Other stakeholders objectives......................................................................................................53.0 Target market.............................................................................................................................6Demographic................................................................................................................................6Psychographic..............................................................................................................................64.0 Marketing strategies...................................................................................................................74.1 Positioning.............................................................................................................................74.2 Product...................................................................................................................................7Recommendation......................................................................................................................74.2 Additional product-related strategies.....................................................................................74.2.1 People..............................................................................................................................7
Marketing Principles 24.2.2 Process.............................................................................................................................74.2.3 Physical Evidence............................................................................................................84.3 Price.......................................................................................................................................84.4 Place.......................................................................................................................................84.5 Promotion...............................................................................................................................85.0 Marketing Implementation........................................................................................................96.0 Budget......................................................................................................................................107.0 Evaluation and Control............................................................................................................11References......................................................................................................................................12
Marketing Principles 3Executive Summary This report will include the marketing plan for one of the beverages of Fresh Juice Pty. Ltd. Above assessment includes the market analysis of the Australia in relevance with developing the sustainable offering for the particular product. This assessment has been segregated in various segments in relevance with successful introduction of the product in the target market. The first part of the report will include the marketing analysis, environmental analysis and the customer analysis. Further, the report will include the objectives of the business which needs to be attainedwith the help of introduction of orange juice in the target market. The next part of the report will include the target market, marketing strategies, their implementation strategies, budget and the controlling measures. With the help of these strategies, organization will be able to re-launch its product in the target market with the objective of acquiring the sustainable growth.
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