Marketing Principles: Definition, Contribution, Elements, and Impact of Technology on Marketing Activities

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Added on 2022/11/17

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This document discusses the definition of marketing, its contribution, external factors affecting marketing, elements of the marketing process, different elements of the marketing mix, methods of segmenting markets, benefits of segmenting markets, different methods of researching a market, and the impact of technology on marketing activities. It also includes a case study on Boutique 1, a fashion retail store in UAE.

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Marketing Principles: Definition, Contribution, Elements, and Impact of Technology on Marketing Activities

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