Range of Management and Marketing

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the student
Name of the university
Author note

BUSINESS PLAN
1
Executive summary
The Business Plan would take the initiative of introducing RosyGarnet, the startup which will be
focused on developing herbal skin care solution for the female working customers. The plan
developed a range of management and marketing activities that will be considered by the
venture. On the other hand, the plan will also enumerate a list of risks and challenges that might
be faced by the organization while initiating the operations. The plan will also incorporate
competitor and the financial analysis which will ensure the uninterrupted functioning of the
venture.

BUSINESS PLAN
2
Table of Contents
Introduction......................................................................................................................................3
Venture description..........................................................................................................................3
Management....................................................................................................................................4
Marketing plan.................................................................................................................................6
Competitor analysis.........................................................................................................................7
Financial analysis.............................................................................................................................8
Risks and challenges........................................................................................................................9
Appendix........................................................................................................................................11

BUSINESS PLAN
3
Introduction
RosyGarnet, the organization is planning to develop a range of skin care and cosmetic
products for women. The business is planning to develop the range of propositions in accordance
to the changing needs of the health conscious women who are employed in the different sectors.
The business plan will take the initiative of detailing the management structure, the financial
forecasting and the marketing efforts that would be made by the venture. The business plan will
outline the activities and forecast the budgetary aspects for 3 years since its inception. The
outline of the different activities that would be considered by the venture would allow the same
in drawing the attention of the prospective investors for improving the rate of growth in the
business activities.
Venture description
The concerned venture, Rosy Garnet, is a Sydney based initiative that is being planned by
Rosy Brunner. The organization will introduce new line of cosmetics that are herbal in nature
and are fit for working women who needs a makeover. The organization will take the initiative
of continuously improving the operations while adhering to the common objectives of the
venture. Moreover, the proposition of herbal cosmetics of the organization are focused towards
the skin conscious female customers, who have allergic tendencies towards use of chemically
developed cosmetics.
The growth of the organization and the competitive benefit of the same will be reliant on
the herbal proposition that are being made by the same, focusing on the evolving skin- care
related needs of the female customers. The organization will also make use of cause marketing
approach while donating to the cause of female education in the developing economies on every