Please follow instructions below precisely.
Marketing Principles – MKT 120
Assignment -2 -
Spring 2021
QUESTION
Think of a company's product. What segmentation base/s does the company use to segment its market? And what is the targeting strategy that the company uses to target its market? Justify your answer.
ASSESSMENT CRITERIA:
• Your work will be assessed on the following criteria:
• Integration of information and structure, quality and depth of discussion, creativity and overall coherence of the work submitted.
• A front page (Name, ID#, Course Name, Assignment#, Date).
• Style used is to be font size 12, Times New Roman.
• Paragraph spacing: 1.5
• The main content must be in black
• References must be mentioned properly
• The assignment must be submitted through Blackboard only
ASSESSMENT DETAILS:
• Assessment Weighting: this piece of assignment is worth. 7.5% of the module mark.
• Late submission is not accepted
Thank you
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