Please follow instructions below precisely. 

Marketing Principles â€“ MKT 120
Assignment -2 -
Spring 2021
 
QUESTION
 
 
Think of a company's product. What segmentation base/s does the company use to segment its market? And what is the targeting strategy that the company uses to target its market? Justify your answer.
 
 
ASSESSMENT CRITERIA:
 
â€¢ Your work will be assessed on the following criteria:
â€¢ Integration of information and structure, quality and depth of discussion, creativity and overall coherence of the work submitted.
 
â€¢ A front page (Name, ID#, Course Name, Assignment#, Date).
 
â€¢ Style used is to be font size 12, Times New Roman.
 
â€¢ Paragraph spacing: 1.5
 
â€¢ The main content must be in black
 
â€¢ References must be mentioned properly
 
â€¢ The assignment must be submitted through Blackboard only
 
ASSESSMENT DETAILS:
 
â€¢ Assessment Weighting: this piece of assignment is worth. 7.5% of the module mark.
â€¢ Late submission is not accepted
 
Thank you

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End of preview

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End of preview

Marketing Strategy for Apple Inc.lg...

Apples Approach to Customer Segmentation Question Answer 2022lg...

Customer Persona and Marketing Mix for Apple iPhonelg...

Apple Marketing Tacticslg...

The 4Ps Marketing Mix: A Report on Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Barlg...

Consumers Profile for Applelg...

Marketing Strategy for Apple Inc.

Apples Approach to Customer Segmentation Question Answer 2022

Customer Persona and Marketing Mix for Apple iPhone

Apple Marketing Tactics

The 4Ps Marketing Mix: A Report on Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Bar

Consumers Profile for Apple