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Marketing Principles Analysis Hotel Lindrum

   

Added on  2020-04-07

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Running Head: Marketing principlesMarketing principles
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Marketing principles 1Analysis of the current position of the Hotel Lindrum MelbourneHotel Lindrum has combined features of its heritage in present-day operations. Thecompany consists of the unique 59 room boutique hotel that combines the recent design with thepersonalized service and the contemporary facilities (Hotel Lindrum, 2017). The hotel officiallyestablished on 12th July 1999. In Melbourne, this luxury hotel brought the new concept of theboutique hotels. The mission of the company is to deliver the delight services to the customer.The hotel believes in maintaining the heritage of the company with them. The company wants todeliver the best experience to the customer so that their customers can recall the hotel because ofthe memorable experiences. The company wants to be a preferable hotel that provides theluxurious accommodation to the customers. The central location of the hotel and the romanticboutique of the hotel make this hotel a leading 5-star hotel (Hotel Lindrum, 2017). The market growth of the hotel Lindrum is clear after seeing the strong relationship andpartnership between the Melbourne and the Sydney hotel. In Sydney, recommended Luxuryboutique hotels consist of the sister hotels such as “The Sebel Pier One” or “Harbour RocksHotel”. The luxury hotel industry is growing in the current market because of its delightcustomer service across the world. The requirement of the travelers for the luxury hotels caneasily be fulfilled across the world (Hotel Lindrum, 2017). The market category of the hotelLindrum includes the location of the hotel. This hotel is within walking distance to best classtheatres and the restaurants along with the Melbourne cricket ground. The hotel consists of thefully furnished boardroom along with the seating capacity for up to 10 delegates. The hotel hasbuilt a strong brand value in the eyes of the domestic as well as international guests (MGalleryby Sofitel, 2017).
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Marketing principles 2There are some of the factors that can influence the decisions of the Hotel Lindrum; thesefactors include political factors, economic factors, social factors and the technological factors.Political factors include the impact on the working of the hotel due to less number of tourists inthe Melbourne. The hotel facility is available mostly for the international tourist, the newregulatory bodies and the government policies can affect the tourist visit. War or conflict amongthe two countries may also reduce the tourist visit. The economic factors include tax, inflation,exchange and other factors. Hotel Lindrum might face the problem of the exchange rate whichmight affect the budget of the customers. Social factors include the change in the behavior andattitude of the customers towards the visit to Australia. Technology factors include the adoptionof the innovation and update technology for which the company needs to spend the huge amount(Shabanova, Ismagilova, Salimov, and Akhmadeev, 2015). The main competitors of the hotel Lindrum include Ovolo Laneways. The strength of theOvolo laneways it is quite affordable for the tourists as the prices of this hotel are less ascompared to the Hotel Lindrum. The rating of this hotel is approximately 4.6 as per the customerreviews; on the other hand, the rating of the Hotel Lindrum is 4.2. The weakness of the companyis that the company doesn’t maintain the heritage values of the Australia because theheadquarters of the hotel is in Hong Kong. The performance of both the hotel in the Melbourneis clashing with each other. The base of the hotel is Hong Kong still the hotel operations areexpanded in Australia. Talking about the 2 main competitors positioning as compared to thehotel Lindrum, Ovolo laneways positioning is between the medium quality services with the lowprices. The Lyall hotel provides the moderate services at the high prices. The Hotel Lindrumprovides high-quality services with the high prices.
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