This assignment provides a detailed analysis of the marketing strategies and mix used by Reckitt Benckiser (RB), a leading consumer goods company. The report covers the 4Ps of marketing mix, including product, price, promotion, and place, as well as market targeting and segmentation strategies employed by RB. The analysis also includes an evaluation of promotional activities such as digital marketing, social media networking, print, billboards, and broadcast. Additionally, the report assesses the company's innovative packaging and advertising concepts in the UK market.