Global Business Environment: SWOT Analysis and Operational Impact Analysis of Reckitt Benckiser

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Operational Impact Analysis.......................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Global business environment is mainly created by businesses and companies which runs
their business operations internationally or globally. In this situation, upper management of each
business has always required to take steps towards properly dealing with different factors of
business environment (Cismas and Macrory, 2018). This report includes SWOT analysis of
Reckitt Benckiser (RB) with operational impact analysis. Basically, RB is British consumer
goods company which currently serves in across the world.
MAIN BODY
SWOT Analysis
SWOT analysis is very important and very productive tool to different companies and
businesses right now, and with the support of this tool top-level management of a business
become able to know key internal factors of its business environment. This SWOT term
generally shows four key internal factors of business environment, named; strengths, threats,
weaknesses and opportunities. Currently competition is very high in each industry or sector, in
which it is very important to upper management of Reckitt Benckiser for applying SWOT
analytical tool in its workplace in order to manage the impact of its key internal factors. This is
why existing tool is very important to the business. This tool or framework is very important to a
business for developing its capabilities and competences, and after developing these a venture
will be able to gain huge competitive advantage in the market place. There are all four key
internal factors of tool has been described below in the context of Reckitt Benckiser.
Strengths: Reckitt Benckiser is very reputed brand which currently serves in more than 200
countries (Bruun-Jensen, 2017). It has more than 40,000 employees who works very hardly in
daily operations of company. Business expansion strategy of company is also very effective, and
this is why it currently operates in many nations.
Weaknesses: This brand is always embroiled in controversies in business operations of different
countries. Reckitt Benckiser has very low penetration in different rural areas. Many of customers
not like to consume its products due to lack of product availability.