Key Marketing Concepts and Their Effectiveness in Ryanair

Marketing Principles &
Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key marketing concept and their effectiveness...........................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the first need or function of all organisation in which products and services
are provided by business concern according to customer's needs and wants. It is related to market
research, analysing needs, developing product and its design and promotional activities that helps
to run a business successfully (De Ridder, 2018). In other words marketing is wider concept to
understand that maintain relationship with customers and expose the target audience with the
help of various channel and activities. To understand in better way Ryanair organisation has been
chosen that is Irish Low price or cost airlines that captured high market share in the year 2003
which is more than its competitors British Airways. It has become most profitable airline by
adopting strategic marketing concept that helped to achieve business objectives and higher
profits. Such report contain various topic like application of different marketing concept,
product orientation, production orientation and sale concept that helps to accomplish targets.
Along with this marketing and societal marketing also be discuss in this report.
MAIN BODY
Key marketing concept and their effectiveness
Marketing management orientation are connected with different marketing concepts
that are divided in to variety of marketing approaches. The main purpose of dividing is to use
different marketing strategies and attracts customers by completing customer's requirements. In
other words, Marketing management is the continuous process which are used by business
organisation in order to sale their products and services on regular basis as well as to intr4oduce
from new product and services. Marketing is the important factor for all organisation as it change
the people mind and convert them in to customers which leads to organisation profit and
productivity (Lerman and Mejia, 2018). In business market, there are different types of
organisation who runs their business by performing all marketing activities and make
continuous profits. In context to Ryanair which is top airline organisation in airlines industry,
using different types of marketing management approaches and increase profitability.
Under marketing management concept Ryanair analysis the customers needs, perception
and wants that helps to introduce from best airline services at low prices. The management of
Ryanair analysis the wants of customers launch new travelling packages for customers that
attracts people and make feel them good (Tripathi and Mukerji, eds., 2018). Such marketing