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Marketing Principles and Techniques -Samsung

   

Added on  2020-11-12

20 Pages4443 Words324 Views
Marketing Principles andTechniques

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 .........................................................................................................................................31.1 Diverse activities that carried out marketing departments in business- ..........................31.2 To identify market segmentation as a tool to identify customers....................................4P3 Marketing mix ..................................................................................................................5TASK 2............................................................................................................................................61.1 Aim of research and market analysis...............................................................................61.2 Market research methods..................................................................................................71.3 Porters five forces analysis .............................................................................................8TASK 3 ...........................................................................................................................................81.1 market analysis techniques to research the target market for a selected product or service81.2 Conduct research and present questionnaire and interpret their findings and makerecommendations on graph.....................................................................................................9TASK 4..........................................................................................................................................161.1 Methods to use in e-markets and services.....................................................................161.2 Online image of a company............................................................................................17CONCLUSION..............................................................................................................................18.......................................................................................................................................................20

INTRODUCTIONIn market dynamics business environment plays an important role to achieve success andcapital for a particular product or service. Marketing techniques can be used by differentorganisation to collaborate with their customers by providing features, specifications andbenefits of company's product . It focuses on customers in order to encourage them to buyproduct or service that can make higher profits and sustainability for organisation.Samsung is a multinational south Korean company as Samsung electric industrymanufactures electronic appliances like TV, Calculator, refrigerators, mobile phones, airconditioners and washers. This report will provide a detail of marketing and its various activitiesalong with description of marketing mix and target segmentation . It will further analyseobjectives to conduct marketing mix and and aim to do market analysis and provide marketingresearch methods along with various techniques used for it. In it , it also describes how Samsungmanage online image and method of e- marketing to find Strength, weakness of a company. TASK 1 1.1 Various activities that carried by marketing department of businessMarketing-It is an ongoing communication with customers in a way to educates, informs and build arelationship over time . Marketing is a place where we can know a market , create right productand desire and let people to know all wants and needs of a customer (Kotler, P . 2014 ). It anexpose target customers to a product through appropriate channels, gauge reaction and feedbackand find a path to purchase. Their are some prominent activities of marketing:-Market research-The systematic term of gather, record and analysing of data and information to knowabout various issues related to marketing of products that can make a careful study of product adesign, market,sales promotion, warehousing and advertising .Samsung have to make a properquestionnaire , data to be analysed and make a primary research on mobile phones to analyseappropriate strategies and plan to gain higher profits in a company by providing proper servingrequirements to all clients who are using mobile phones( Keivan Khatami, S., 2015) .The mainobjective of Samsung is to serve best electronic items on market and stand out on top of theworld and do proper marketing research in order to analyse all wants and needs of customers.

Promotion:-Promotion is a part of marketing where a product advertises and market the product andlet potential customers to know what they are selling . In order to buy Samsung mobile phones ,customers should know what it is, how to use it and why should they buy. It can include severalcommunication activities that .It will provide proper incentives to all stakeholders to make moremobile phones in an company to satisfy retailers and customers(A.B., 2015 ). All mobile phonesof Samsung have most sophisticated feature, but at a very keen price. Thus in one hand usesvarious marketing vehicles providing more various discounts to its partners for motivating themto sell mobile phones during festive season , this will enhance productivity of Samsung mobilephones in all over a year. Marketing promotions can make more revenue to a company that canbears some cost which is to make Samsung mobile phones to be more expensive year by yearand it will move in a long direction. 1.2 To identify market segmentation as a tool in order to define target customersMarket segmentation:- It is the process which divides market into various groups or segments that is based ondifferent features. It is composed of customers responding to marketing strategies and can sharetheir interests, need or locations. Samsung is one of most competition market of the world thatfocus on low price products for their target customers. By providing low prices it is able tocompete in lower segment market whereas in upper market it has low penetration. In order topenetrate upper segment market( Thomas, R., 2012) Samsung has to compete in lower marketsegment. Samsung have to make particular segment for mobile phones and focus on innovationand perceiving for creating high brand value.Demographic- Samsung mobile phones is targeting age group between 16-29 and focusingbusinessman, middle class and lower class. It is considered as Samsung guru for governmentand lower class people. Samsung galaxy mobile phone considered as good option for youth as itprovide various attractive features such as Wi-Fi, 3g and 4g services,gender can be both maleand female .Segmentation can be done on the basis of earnings of people who can able to buySamsung mobile phone that can be affordable to them .

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