Marketing Principles and Techniques

Marketing principles
and Techniques

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Diverse activities carried out in marketing department.........................................................1
P3 Marketing mix........................................................................................................................3
TASK 2............................................................................................................................................4
P4 Aims of research and market analysis...................................................................................4
P5 Explain market research methods in relation to organisation................................................4
P6 Market analysis tools and techniques with the help of swot analysis. ..................................5
TASK 3............................................................................................................................................6
P7 Market analysis techniques with the help of Pestle analysis to research target market with
respect to organisation.................................................................................................................6
P8 Interpret findings of market research and market analysis....................................................7
P9 Present findings using charts and recommendations.............................................................8
TASK 4............................................................................................................................................8
P10 Methods used to e-market products and services................................................................8
P11 How companies manage their online image and its impact if not effectively done............9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9
.........................................................................................................................................................1

INTRODUCTION
Marketing principles are agreed upon ideas of marketing that are organisation use for an
effectual marketing strategies. Principles use for promote goods and services with better
strategies. Mostly company use 4P's marketing strategy for better implementation of strategies.
Marketing techniques defines to specific tool, company use various marketing tools and
techniques that company use for better growth, techniques include emails, digital platforms,
Podcasting and many more(Hasan, 2019) . Below report is based on Samsung, It is south Korean
multinational conglomerate based in Samsung town, Seoul. It is founded in 1930 and they
produce mobile phones and other electric equipments such as ear phones, memory card and
many more. Company provide their services and products in various countries. Their long term
goals is to expand brand in entire world. Below report includes diverse activities carry in
marketing management, market segmentation, marketing mix. Aims of research and market
analysis, methods of market research, tools and techniques of market analysis with the help of
SWOT. Methods used to e market product and services, managing process of online image of
brand, adopt marketing techniques with pestle model, interpret findings of market research and
present findings to marketing team.
TASK 1
P1 Diverse activities carried out in marketing department
Marketing department is a concept through which companies promote their products to
ensure sales of their products. It is necessary for them to identify customers and according to that
promote business. There are various activities which are carried in marketing department and
these are explained as below:- Defining and managing brand:- It means to define about whole brand, how company
acts and what work company is engaged with. It basically analyse whole experience that
customers should get while having conversation with the company. In context with
Samsung, they managed their brand by initiating new products that captured positive
attraction from audiences. Conducting campaign management:- It means to analyse whole marketing initiatives
and according to that produce different products. In context with Samsung they used both

traditional as well as digital media and at the same time they used an initiative of you
tube ads also which was very beneficial for them. Promotional strategies:- Without promoting products company cannot achieve success.
They had to use some promotional strategies like trade shows, advertising and many
more so that people get to know about company products. In context with Samsung, they
used advertising strategy and also used both push as well as pull strategy. They promoted
their products by advertising it and also placed placements in an event like Super Bowl.
 Market research:- It is considered as the most important thing while selling products to
audiences. It is necessary to identify what customers want so for this a market research is
been conducted through which company test and see what are the needs of customers and
also get certain feedbacks. In case of Samsung, they used method of collecting data in
form of E- transactions which helped them in finding out their competitors also(Gelmon,
Holland and Spring, 2018) .
P2 Market segmentation to identify customers and its methods
Market segmentation is a procedure of dividing target industries in small groups which
will lead to more characterised categories. It is beneficial for company because it is easier for
them to focus on marketing resources by fulfilling all business objectives. There are different
types of market segmentation and these are demographic, geographic, psycho-graphic and
behavioural. Customers are identified by conducting preliminary investigation, deciding how to
segment market, designing whole study, creating and analysing all responses and assuring that
all created segments are useful. The types of market segmentation are been explained below:- Demographic segmentation:- It is considered as a procedure of dividing market in
different segments in context with age, gender, income, caste or religion as well as
education. It is helpful for company to spend budget in relation to advertising more
efficiently. In accordance with Samsung, their mobile phones are mainly for age 16-29
like business men. They focused on people who have their income above 25000. Geographic segmentation:- This type of segmentation involve separating people based
on region, language, traditions and many more. It is helpful for companies in improving
communication as well as increase profits. In case of Samsung, they separated their
market in relation to four regions and also targeted different Asian countries.