Marketing Principles and Techniques (Doc)
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Added on 2020-10-22
Marketing Principles and Techniques (Doc)
Added on 2020-10-22
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Marketing Principles andTechniques
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Describing marketing and its diverse activities that carried out by the organisation.......11.2 Marketing segmentation tools to determine customers....................................................21.3 Marketing mix for this SDK group..................................................................................2TASK 2............................................................................................................................................42.1 Aims of research and market analysis..............................................................................42.2 Market research methods..................................................................................................42.3 Market analysis tools and techniques...............................................................................5TASK 3............................................................................................................................................63.1 Methods use for e-market products and services.............................................................63.2 Companies manage their online image.............................................................................6TASK 4............................................................................................................................................74.1 Use of various market analysis techniques to research the target market for differentproducts of SDK group...........................................................................................................74.2 Interpreting the findings of market research and market analysis....................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONThe marketing refers to a critical function of any business that run for profit or non profit.Marketing is all about satisfy the needs and wants of customer. In addition to this, it is a wideprocess includes product research, promotion, customer services, design and development of aparticular product (Armstrong and et. al., 2014). Marketing principals states as designing asuitable website, persuasive business partners, store, business, inverters and so on.In this report, marketing tools, mix and also E marketing describes and for these aspectsthere is a company SDK Jewellers. It is situated at Reading UK and founded in 1991. There areso many product sale by the company through online like watch, Jewellery etc. TASK 11.1 Describing marketing and its diverse activities that carried out by the organisation.Marketing- It is a special process in which various products and services move from theproducers to the end consumers. It is simply based on thinking about the organisation inaccomplishment of customer satisfaction (French and Russell-Bennett, 2015). It is totallydifferent activity from selling, because selling refers to sell all products that are made butmarketing is sell those products and services which are customer's need. In every company there is a marketing department, that play a wide roles in promotingthe mission and business activities of that organisation. In this context, there are so manyexamples for expanding its business activities in order to achieve desired objectives and goals.The company can us print media, TV, word mouth, public relations to promote its products. Itcreates the original image of company in the target market. In marketing, there are so manyactivities for examples :In the first step of marketing brand name has to defined to consumers. This is importantbecause creating awareness about brand of SDK Jewellers Company. After creating brand imagein industry, planning related to campaigns, hoarding, sponsorship activities, etc. are done. Thereis planning related to different promotional tools such as social media advertisement, televisionadvertisement, etc. This can be done in effective way when there is proper communication withdifferent departments of SDK Jewellers Company.There is requirement of proper market research through which it is clear to makestrategies which are relevant to external environment. Middle person such as vendors, sales1
personnel have knowledge about consumer perception and this helps to increase consumer base.Sales process of SDK Jewellers Company must be improved, so it is easy to consumers to reachand purchase products. Marketing activities must be done but it requires financial assistance, s itmust be planned by managers of SDK Jewellers Company. With the help of such activities, it is easy to make marketing activities relevant toconsumers and then actions can be performed to satisfy consumers. These days there iscompetition in industry, so it is relevant to maintain increase brand awareness. 1.2 Marketing segmentation tools to determine customers.Marketing segmentation is a process that builds a targeted plan for identifying thetargeted markets. This process allows an organisation to make marketing strategy for increasingits turnover. Segmentationis a special process of splitting the market into smaller groups andproducts. It is an essential and brainstorming activity with growth of business (Graber and et.al.,2016). In this process, marketers divide it in some different approaches such as geographic,psycho graphic, demographic and behavioural. In SDK Jewellers Company, segment market isvast for its products. Segmentation is help for identifying target customer market and it is thepractise of dividing customer base into groups of person. It is similar in special structure relevantto marketing like age, gender and spending habits.1.3 Marketing mix for this SDK group.Marketing mix is a set of combination that place a right product in the right market at theright time with proper price (Hinkel, 2015). It is mixture of various tactics or set of actions thatare use by any company for promote and sell their services and products in order to achievecompetitive advantages in their target market.2
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