Market Analysis Techniques and Tools

Marketing Principles and Techniques

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Marketing...............................................................................................................................3
Market segmentation..............................................................................................................5
TASK 2............................................................................................................................................7
Market analysis techniques and tools.....................................................................................7
Aim of research and market analysis......................................................................................8
Market research methods........................................................................................................8
TASK 3............................................................................................................................................9
How corporation manage their online images........................................................................9
Methods used to e-market products and services...................................................................9
Extension activities...............................................................................................................10
Benefits of e-marketing as compared to traditional marketing............................................10
Measures through organisation can manage their online image..........................................10
TASK 4..........................................................................................................................................10
Application of market analysis technique............................................................................10
Interpret the finding..............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In the market, when any business unit enters then it is very important to focus on several
concepts and techniques of marketing. It is a significant procedure through which business unit
sells and promotes its products and services in the market (Pels, 2015 ). Different techniques and
method would be use to scan the environment and find out the threats and opportunities for
company. It is going to launch healthy chocolate for all age groups of customers which is good
for healthy. To launch this product in the market, organisation is required to focus on several
concepts and techniques of marketing. Marketing mix and market segmentation is defined in this
report with respect to organisation and significance of marketing is also outlined in this study.
TASK 1
Marketing
Marketing
Marketing is the most important portion of any business activity where their work is to
satisfy customers unmet needs and demands with their modified product. This activity is
conducted between customers and organisation and it includes several aspects such as product
development, distribution, market segmentation, branding, promotion, etc. This activity is done
by marketing team in order to launch, promote and advertise commodities and services of
organisation in the market.

Following are the activities of marketing department that should consider for launching
their products in the market. Define and manage the brand- This is the major function and activity of marketing
department in which organisation is required to manage brand in the market. By applying
several formulas and techniques of marketing, marketing manager designs the strategies
to manage brand in competitive business environment. Company should make a
favourable image in the mind of customers and potential customers so to increase their
sales and profitability. Monitoring and managing social media- In this activity, marketing department is
supposed to control and monitor the performance of organisation on the social media. On
several channels of social media, marketing department has to update proper information
about products and services (Pavlou and Stewart, 2015). For example: McDonald’s have
its own page on Facebook, Twitter and Instagram where it always keep touch with
customers by regularly posting the impressive images, pictures, video of products and
services.