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Marketing Principles and Techniques Assignment Solution

   

Added on  2020-10-22

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MARKETING PRINCIPLES ANDTECHNIQUES
Marketing Principles and Techniques Assignment Solution_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Marketing and activities related to it.....................................................................................11.2 Explaining market segmentation as tool to identify customers.............................................21.3 Explaining marketing mix.....................................................................................................2TASK 2............................................................................................................................................32.1 Explaining aim of research and marker analysis...................................................................32.2 Describing research methods.................................................................................................32.3 Market analysis tools and techniques....................................................................................3TASK 3............................................................................................................................................44.1 Describing methods used in e-marketing..............................................................................44.2 Explaining how company manage their online image...........................................................4TASK 4............................................................................................................................................43.1 Using market analysis techniques in researching target markets..........................................43.2 Interpret findings of market research and analysis................................................................4CONCLUSION................................................................................................................................5REFERNCES...................................................................................................................................6
Marketing Principles and Techniques Assignment Solution_2

INTRODUCTIONThe Markson family is having good product which they are selling into market of Londonbut not having specified strategies to develop their market share the product is dealing withproviding IT solutions to other bigger business firms. Complete IT is the small family runningbusiness so in order to increasing their share in marketing and number of customers as well thereare some below mentioned strategies.Figure 1: Complete ITsTASK 11.1 Marketing and activities related to it.Marketing could be defined as that process that is adopted by company in order to gainhigher profits and larger number of customers (Serrat, 2017). With the help of this marketing, itbecomes easy for company like that of Complete IT that it is reaching out to more number ofprospects to convert them into customers. Awareness- this is the most important activity which is performed by marketing team as theyincrease awareness and knowledge about their products in market through various channels.Engaging customers- marketing department also keep in regular touch with customers bothB2B and B2C.1
Marketing Principles and Techniques Assignment Solution_3

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