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Marketing Principles and Techniques Assignment

   

Added on  2020-10-23

9 Pages2025 Words64 Views
MARKETING PRINCIPLES ANDTECHNIQUES

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Marketing and its department in business........................................................................11.2 Market Segmentation .......................................................................................................11.3 Marketing Mix..................................................................................................................3TASK 2............................................................................................................................................32.1 Aim of research and marketing analysis..........................................................................32.2 Market Research Methods................................................................................................42.3 Tools and techniques of market analysis..........................................................................4TASK 3............................................................................................................................................44.1 Methods used to e-market products and services.............................................................44.2 Ways of managing online image......................................................................................5TASK 4............................................................................................................................................53.1 Market analysis techniques to research the target market................................................53.2 Interpretation of Market research and analysis................................................................53.3 Presentation of findings to marketing team......................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................1

INTRODUCTIONMarketing is the key function of an enterprise as it establishes communication of a firmwith its customers. It is the technique of evaluating needs and wants of society with changingmarket trends. The report will outline the marketing techniques that can be helpful for smallfamily business of homemade milk Ice creams Biscuits. The idea of family to serve ice creamBiscuits to health conscious buyers as it does not have sugar and harmful additives for anyflavouring.TASK 11.1 Marketing and its department in businessMarketing is the action which is executed by an organisation to promote its products andservices in order to create awareness in market. However, it is process of management where thefirm introduces its good and services to customers (Spotswood and et.al., 2012). In accordancewith small family business of homemade ice cream biscuits, it is important for an enterprise tocreate awareness about products which will help the individuals in developing importance of itsservices in market.In accordance with marketing department, it can be stated that it is important for smallorganisation to focus on developing market department because it helps the organisation inmanaging function which helps in driving sales of companies’ products and services (Yoo,Donthu and Lee, 2010). Apparently, department focuses on identifying and targeting buyers asper product and requirement of society.1.2 Market Segmentation Market segmentation is a process used by marketing team where the focus ofmanagement is to divide market into different segments according to product specification.However, in accordance with homemade ice creams biscuits, the family can divideits consumersin four types of segmentation. They are as follows: Psycho graphic: This segmentation is based on individuals' personality, living styles andattitude towards different situation.Geographic: The segmentation is done for people belonging to different regions whichhave different requirements (Wedel and Kannan, 2016). 1

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