Marketing Principles and Techniques

Marketing Principles and
Techniques

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 :- Marketing.......................................................................................................................1
TASK 2 :- Marketing Research ......................................................................................................2
TASK 3 :- E-Marketing...................................................................................................................4
TASK 4 :- Learnings........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the concept through which products and services offering by the company
move from the concept of customers (Lees-Marshment,2014). Mainly it done with the
coordination of 4P's such as product, price, place and promotion as well these are known as
marketing mix tools. It is based on the thinking of business and owners which is formed in
relation to fulfilling customers need and wants. Moreover marketing is formed for providing
satisfaction to customers because without this no company can sustain in business environment
for long duration. This assignment is based on 69b boutique which is situated in London and
offering men's and women's both clothes as well accessories. Below mention report explain
entire marketing program of the respective boutique which help them in reaching to customers
and fulfil their needs and wants.
TASK 1 :- Marketing
Marketing – Marketing is set of activities, instruction, procedure of creating,
communicating, delivery and exchange offerings which have value of customers, partners,
society at large level. In simple words it can be said that marketing is the process through which
enterprise create interest of customers in goods and services offering by them. It generate
strategies like business communication and development, sales techniques along with this
company can build strong relation with their customers and also create values. For 69b Boutique
marketing is important because it will help them in attracting more and more customers which
increase their sales and profit ratio (Lilien,Rangaswamy and De Bruyn,2013). Company can also
use digital marketing tool and techniques such as social media, E-Mails and several other.
Boutiques is not too much popular so with the assistance of marketing they can become more
popular and famous in London.
Market Segmentation – Market segmentation is the procedure of dividing customers into
different segments and groups on the basis of some specific characteristics. Thus, there are
several numbers of groups who are sharing similar characteristics and generally more than one
common aspects are finned in them. This is one of the most effective tool which assist marketer
to cater their targeted customers (Spotswood and et.al., 2012). Market segment make easy to
personalise their campaign, for grouping similar customers Along with this, it can also target
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