Telstra Service: Market Segmentation and Service Performance Analysis

Running head: TELSTRA SERVICE
TELSTRA SERVICE
Name of the Student:
Name of the University:
Author Note:

1TELSTRA SERVICE
Table of Contents
Introduction:...............................................................................................................................2
Service provider description:.....................................................................................................2
Target market analysis:..............................................................................................................3
Demographic..........................................................................................................................3
Geographic:............................................................................................................................4
Psychographic........................................................................................................................4
Behavioural............................................................................................................................5
Service performance analysis on two of the 7Ps:.......................................................................5
Product...................................................................................................................................5
Place.......................................................................................................................................6
Recommendations:.....................................................................................................................6
Conclusion:................................................................................................................................6
References:.................................................................................................................................7

2TELSTRA SERVICE
Introduction:
The aim of this paper is to discuss the operation and market segmentation of one of
the most reputed service brand of Australia namely, Telstra. The company has working
experience of more than four decades and aimed the people and enterprises in every corner of
the country. This paper will be detailing the operation of the company and how it has
segmented the target market in a proficient way. Depending upon the geographic,
demographic, psychographic and behavioural segmentation for the customers, the company
has been operating in the market of Australia and the other countries of the UK, US and some
Asian counties effectively. The paper will be discussing the two p’s of marketing mix
(Ramani & Srinivasan, 2019). This paper has concluded with the two recommendation which
can help the
Service provider description:
Telstra Corporation Limited is an Australia based service provider of
Telecommunication which is renowned for its pioneering in providing 3G and 4G services
across Australia. The company has established and operates telecommunication network and
also offers internet connection, mobile network, pay television services and other services for
entertainment to its customers. The company was established in 1975 and has headquarter in
Melbourne Australia. The company is well known for its effective services which are of high
quality as the organisation embraces new changes for providing quality service. This
company was nominated to be the communication partner of the government for providing
high level communication through mobile, telephone and HD television (Telstra.com.au,
2019).
The company is entering the international business as well by building its offices in
several Asian countries, UK and US. For long this company has been balancing the demands