Marketing Principles and Techniques

MARKETING PRINCIPLES AND TECHNIQUES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1. Describe functions of Marketing.....................................................................................1
1.2. Market Segmentation.......................................................................................................2
1.3. Marketing Mix.................................................................................................................3
TASK 2............................................................................................................................................3
2.1. Aim of Research..............................................................................................................3
2.2. Methods of Market Research...........................................................................................4
2.3. Market Analysis techniques as well as tools..................................................................6
TASK 3............................................................................................................................................7
3.1. Methods for E-Marketing................................................................................................7
3.2. How current organization Biscuiteers that handle their online image............................8
TASK 4............................................................................................................................................9
4.1. External Market examination..........................................................................................9
4.2. Interpretation of Findings..............................................................................................10
4.3. Presentation of Findings................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is considered as a functions connected with the promotion of products as well
as services of the organization in the market in an appropriate manner. The primal purpose of
marketing is to generate positive brand image of goods & services in the mind-set of the user that
is important for a company to handle it properly. This assignment is depending on techniques,
principles related to marketing. In this assignment, Biscuiteers is taken into accounts. It is
determined as small family organization which is located in London, UK. The company
manufactures different types of biscuits and that is focused in “iced biscuits”. These types of
cookies are baked and possess delicious taste that helps in attracting a large number of users at
marketplace. It aids assistance in achieving goals and objective promptly. Moreover, this
assignment signifies insight related to marketing in addition with emphasized on different
activities of marketing, segmentation as well as the marketing mix. In addition to this, it involves
research in marketing by using various methods of research and techniques. In assistance of this,
the assignment focuses on both macro and micro examination by an emphasis on E-marketing in
assistance with handle online brand image and reputation of organisation in the market (Abbaasi
Esfanjani, 2019).
TASK 1
1.1. Describe functions of Marketing
For every company, it is assessing that marketing is determined as most appropriate
operation of business organisation that is execute to promote or market offering in the market
and generate awareness between users. It is assessing that there are different kinds of functions
of marketing that is executed by marketing department of company.
Market Research: It is necessary to organise market research for conducting different
activities in an appropriate manner. It is very important to assess need and requirements of user
that helps company like TESCO to produce products that aids assistance in filling gap as well as
for fulfilling requirement of user in an appropriate manner.
Product Development: The other primal activity and functions that is executed by
marketing department of company is to improve products. It is determined as a department who
focuses on assessing different trends prevailed at marketplace. This assists company in
producing product that is accepted in the market.
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Examination of target market the other most appropriate functions of marketing that is
executed by marketing sector Marks and Spencer is to assess area of market that provide
allowance to target customer through which they can make appropriate strategy and achieving
favourable outcome in future period of time.
Promotion herein, the marketing sector of organisation focuses on promoting products
and services in the market. It will aid assistance in increasing popularity of goods in the market
during particular phase of time period (BAşAR, 2019).
1.2. Market Segmentation
Market segmentation signifies the most appropriate tools and techniques used by people of
organisation for assessing target market in an appropriate manner. For business organisation, it is
very important to target market that aids assistance in integrating efforts of marketing in proper
way. For this process, the chosen company assess different segment of market that is given
below:
Geographical this is determined as a segment that categorise or divide whole market that
is depend upon geographical location. Every marketing strategy or tactics of business
organisation depend upon belongingness of consumer. In context of chosen organisation, user is
belonging from urban areas in UK market that help in reach to its user in an appropriate manner.
Demographical it signifies element like age, occupation and other different demographic
factor through which business organisation improve their goods that can satisfy needs and wants
of user and also the focus is on targeting large number of user during particular phase of time
period. In context of chosen organisation, they focus on targeting consumer between the ages of
13-65 in addition with income that is approx. £1000. In addition to this, the primary aim behind
selecting this kind of element help business organisation in targeting large number of user that
help in increasing profit margin in future period of time.
Behavioural as per this segment, it is assessing that the overall market is divided as per
attitude as well as behaviour of user. It is determined as a most appropriate method for
organisations that help in manufacturing goods by keeping need of user in mind. In context of
chosen organisation, this is determined as a segment that signifies individual person want to eat
Bakery goods and preferred different kind of snacks like “iced biscuits”.
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