Marketing Principles and Techniques: Assignment (Doc)
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Added on 2021-01-03
Marketing Principles and Techniques: Assignment (Doc)
Added on 2021-01-03
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Marketing Principles andTechniques
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Explaining about marketing and its different activities in various departments ...................1Defining market segmentation which help Tesco to identify customers .............................2Defining the marketing mix of Tesco.....................................................................................2TASK 2............................................................................................................................................3Explaining the aims of research and marketing.....................................................................3Defining market research methods with examples ................................................................4TASK 3............................................................................................................................................5Managing the online image of the Tesco .............................................................................5Methods used in E market for the products and services.......................................................5TASK 4............................................................................................................................................6Use of market analysis techniques which helps in research of the target market of theproducts..................................................................................................................................6Results of market research and market analysis. ..................................................................6CONCLUSION ...............................................................................................................................7REFERENCES ...............................................................................................................................8...................................................................................................................8
INTRODUCTIONMarketing is a wide term which not only relates to sales but also to promotional activitiesas well as all related tasks which are used to satisfy customers. In all activities, customer is atfocus point through which owner can attract customers. Innovation is very important. This reportwill study about marketing and its different activities. It will study about the marketsegmentation which helps to identify customers. This will also study about the marketing mix.Furthermore, it will study about the aim of research and market analysis. This will study marketresearch methods with examples. This will explain about market analysis tools which are used inbusiness as well.TASK 1Explaining about marketing and its different activities in various departments Marketing is related to the purchasing and selling of the product and services. It alsoincludes the promotional activities, delivery of the product advertisement, etc. to attract peoplecompanies use various methods to increase sales. It includes the slogans, tag lines, discounts,offers and more. In this field, lack of innovation is there. By innovation, customer feel moreinteresting. Different departments has different work to do but all have to same reason ofexistence i.e., to attain mission and vision of company. For satisfying customer marketingdepartment uses various methods to like search about the demands of persons which will supportthem to grow sales. Only the work of selling is not done, there are diverse activities which arepromotion, advertising, online marketing and making a plan to increase the sales of the company(Woermann., 2018). In selling department various sales methods are followed like offers,discounts, sample distribution, coupons and many more. It is all because to maximise sales andretention of the customer. Advertisement department, employees will find out the ways throughwhich the people become attracted towards and interesting. TV is one of the source of mediawhich usually have by the persons. It helps to product to become popular. In Tesco is sellingproducts of various range and varieties. It has diverse department for that. Like in the humanresource department people are hiring for the new employees and will help in distribution of thework. For appointing the people marketing is needed and it will, help in increasing the people towork in that department. IT department also need of people are required to do the work. Thisdepartment ensures that people are increasing on the use of the internet and online selling is done1
with the help of this department. In the R& D department researcher is find ways to establish thecompany with doing various research on the product. Defining market segmentation which help Tesco to identify customers Market segmentation refers to dividing the market according to products. It is divided bytarget market which is differentiating the product. For various types of customers companymakes diverse products. Like Tesco is making the products in diverse range. From groceries tothe super market. It is making the product for satisfying the customers. There is certain basis ofsegmentation and these are demographic, geographic, psycho-graphic, and behavioural. Variousadvantages are there of this segmentation are: to identify the customers’ requirements. Thisdivision of segmentation helps the company to know demands and wants of the customers. Afterthis company is knows about wants of clients (Ratcliffe., 2018.). It will help the company tomaximise the sales. All wants are fulfilled by the employees and make consumers happier.Through this firm can provide quality services to clients. This supports company to movetowards the path of development. Diverse pricing strategies are also set by the employees so thatpeople who are of various income groups can buy the products. Through demographicdepartment get to know the area wise segmentation. It is helping the employee about theknowing their wants and fulfil them. Under demographic people are classified on the basis of theage, marital status, income, nationality, religion. For children there is different range of products,for income wise is different. According to customer products are made and divided. In Tescomarket is divided on the basis of the above segments. Like demographic wise people are morecornflakes is the product range which are divided on the basis of nation. Defining the marketing mix of TescoMarketing mix refers to methods which is used in developing the product to fulfil thedemands of customers. This also helps in maximisation of sales by promotion of product andservices. It includes four Ps named as product, price, place and promotion.Place - many other business the Tesco is selling its products in online as well as offlinemode. 6809 stores of firm is operating around the world. It has diverse stores which arenamed as Tesco Extra, Tesco Express, Tesco Metro, Tesco Compact, Tesco Home plusand many more. Online business of Tesco is Tesco Direct (Siano and et.al. 2018). 2
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