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Marketing Principles and Techniques - ABC Chocolate Shop

   

Added on  2021-01-01

21 Pages4046 Words480 Views
Leadership ManagementData Science and Big Data
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Marketing Principles andTechniques
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Table of ContentsINTRODUCTION...........................................................................................................................................3TASK 1..........................................................................................................................................................31.1: Discussion about marketing..............................................................................................................31.2: Marketing segmentation as primary tool..........................................................................................41.3: Marketing mix of the company.........................................................................................................4TASK 2..........................................................................................................................................................52.1: Aim of the research method.............................................................................................................52.2: Marketing research methods............................................................................................................52.3 : Marketing analysis ..........................................................................................................................6TASK 3..........................................................................................................................................................74.1: E- Marketing of product and services..............................................................................................74.2: Ways in which company can maintain their image...........................................................................7TASK 4..........................................................................................................................................................83.1: Market Analysis techniques used in research ..................................................................................8PRIMARY RESEARCH....................................................................................................................................8Introduction.............................................................................................................................................8Tittle.........................................................................................................................................................8Demographics..........................................................................................................................................8Questionnaire..........................................................................................................................................9Data Analysis with Graphical presentation..............................................................................................9Conclusion...............................................................................................................................................9Recommendation....................................................................................................................................94P's of marketing mix..............................................................................................................................9SECONDARY RESEARCH.............................................................................................................................10SWOT Analysis of ABC Chocolate Shop..................................................................................................10PEST analysis..........................................................................................................................................10CONCLUSION.............................................................................................................................................10REFERENCES ..............................................................................................................................................11
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INTRODUCTIONMarketing is an essential process of making business more profitable by selling productsas per the demand of customers. This seems to be utmost important techniques which is used bythe company in order to promote and sell their product or services in various parts of the country.As per the mentioned case study they are not being able to operate their business in effectivemanner (Dollatabady, Amiri and Bidmeshk, 2012). This project is providing vital informationabout all essential marketing strategies and marketing mix which are effective reliable forattaining more reliable outcomes in coming period. The role of E-market in selling of productand services are discussed under this report.TASK 11.1: Discussion about marketingNowadays, it has been found that there most of the company those are operating at smallor large level need to make use of appropriate marketing techniques which will be effectivelyresponsible for attaining more profitable business in coming period of time. Marketing will guideall the users or owner of the “ABC Chocolates shop” to make buying and selling of someproducts as per the demand of various customers so that company can increase their future aimsin more quick period of time. Definition: Marketing is an essential activity which will be assist department to produce allspecific kind of product that are profitable for longer period of time. The main aim of managersis to make available all demand and services as per the requirement of customers. the marketingdepartment is playing vital role in increase the business and their objective of an organization.Each distinctive marketing program need their own activities (Main and et. al., 2012). Some ofthem are:Production selection: A production can be made on the based on total order that aretaken from various customers. select those products which are more reliable in terms ofquality and features.Product activities: Product and services that are provided by the company would requirea companies to analyses specific commodity produced during the month.
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Advertising activities: Formulating all kind of customer demand for their product theyneed to analyses all key aspects that are assessing them to promote their chocolatebusiness in various parts of the nation.1.2: Marketing segmentation as primary toolMarketing segmentation can be referred as the aggregation of prospective service userinto units with common requirements and respond commonly to an action of marketing.Thereare various customer examining application that are reliable enough for produce moreappropriate results within an accounting period of time. Segmentation is a marketing techniqueswhich is used to divide all products those are produce within an organization. It consists ofvarious parts. Such as:Geographic segmentation: It is used to categories all those areas which company wantsto capture so that their products can be reach at every corner of the country. It iseliminated on the basis of region, population density, city and climate areas. For e.g.ABC Chocolates shop is aiming to UK people. Demographic segmentation: It is divided on the basis of various consumers which arerelated with demographic aspects such as age, income, family earning and other crucialmatters. For e.g. ABC Chocolates shop is aiming to all age group people.Psychographic segmentation: It is used to measure all activities and interest ofcustomers that are performed during the period of time. It will assist them to determineperception of each people those are using chocolate in their menu.Behavior segmentation: All the consumers that are divided as per their observedbehavior are taken into account (Schmidt, 2017).It can be varying on the basis of theirvariables that are related with the product.ABC Chocolates Shop is opting the demographic and psychographic method in order tomainly focus over all age group of people in order to accomplish business objectives. 1.3: Marketing mix of the companyMarketing mix can be termed as the set of marketing tools which an organization utilizeto pursue their objectives of market in the target. There is various vital aspect are needed to be
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taken into consideration which will be effectively reliable for attaining better outcomes incoming period of time. The techniques of marketing mix is helpful in order to expand the marketand develop a new service or product within the organisation. Hence, ABC Chocolates shop isfocusing over the dynamics of marketing i.e. Product, price, place and promotion in regard ofaccomplishing their business objectives and expand their business significantly. TASK 22.1: Aim of the research methodMarketing research consists of a systematic manner to gather the information about thepeople or companies to understand the need and of the targeted group. The research can is usedto analyse the requirements and wants of the focused customers who are aimed to raise the salesof a business. For example, the ABC chocolate is a small business but has a specific kind ofproduct so there is a different kind of influence on the customers.Aims of marketing research – Marketing research has some aims for that it conducted, the aimsare : It identifies the needs and expectations of the customers.It records the reaction for a particular items of the firm.Research is conducted to evaluate the company's sales and promotion to analyses thesuitable adjustments.To embrace the introduction to new products, modification in existing items and someinnovation in current product. 2.2: Marketing research methodsResearch methods – There are two major methods of marketing research such as :Primary research – The primary research methods is collects the data from various kindof sources through conducting interviews, surveys, observations, focused group etc. Themarketing team investigate about some questionnaire regarding the products and requirementsof the products. For an example, ABC is a chocolate firm it only produces chocolate items, so itneed to know what kind of chocolates will be preferred by the people in a local area. Becausetheir may be some diabetic patients who cannot eat normal chocolates but they would like eatsugar free chocolates (Housden and Thomas, 2012). There are some children who like to eatsome different kind of flavor in chocolates along with the traditional chocolates. These kind ofinformation can be good for a the ABC Chocolates. Here are discussed some of its tools: \
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Interview: similar to focus group, interviews refer to the practice or conversation wheresome questions are asked from respondents to get their answer. Numerous types ofinterviews are organized for distinct purposes such as telephone interview, face-to-faceinterviews or group interview which provide in-depth information of participants to getspecific answer or response.Observation: Observation are considered as one of interesting and cost effectivetechniques or method of primary research as this studies the behavior of participantswhich can often prove very enlightening. This is utilized for the purpose of evaluatingnature and behavior of human or the required subject. This type of research carried out tounderstand the consumer despite of business organisation. Questionnaire (Survey): This tool of primary research include to get response from thepotential consumer by a organized or multi-question survey. Through numerous mediumssuch as email, face-to-face, postal etc. the questions are being asked from respondentsthat can assist in understanding the referred behavior of question through evaluating theirresponses. QuestionnaireQ1. Are you fully satisfied with taste of chocolates? Yes No Q2. Is there any change you want in chocolates? Yes No Q3. Did you happy with the price of chocolates? YesNoQ4. Why do you love ABC chocolates? TastePrice Quality
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