Marketing Principles and Techniques

Marketing Principles and
Techniques

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
1.1: Discussion about marketing..............................................................................................................3
1.2: Marketing segmentation as primary tool..........................................................................................4
1.3: Marketing mix of the company.........................................................................................................4
TASK 2..........................................................................................................................................................5
2.1: Aim of the research method.............................................................................................................5
2.2: Marketing research methods............................................................................................................5
2.3 : Marketing analysis...........................................................................................................................6
TASK 3..........................................................................................................................................................6
4.1: E- Marketing of product and services..............................................................................................6
4.2: Ways in which company can maintain their image...........................................................................7
TASK 4..........................................................................................................................................................7
3.1: Market Analysis techniques used in research...................................................................................7
3.2: Interpretation of all finding of market research...............................................................................7
3.3: Presentation of report to team authorities.......................................................................................8
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
Marketing is an essential process of making business more profitable by selling products
as per the demand of customers. This seems to be utmost important techniques which is used by
the company in order to promote and sell their product or services in various parts of the country.
As per the mentioned case study they are not being able to operate their business in effective
manner (Dollatabady, Amiri and Bidmeshk, 2012). This project is providing vital information
about all essential marketing strategies and marketing mix which are effective reliable for
attaining more reliable outcomes in coming period. The role of E-market in selling of product
and services are discussed under this report.
TASK 1
1.1: Discussion about marketing
Nowadays, it has been found that there most of the company those are operating at small
or large level need to make use of appropriate marketing techniques which will be effectively
responsible for attaining more profitable business in coming period of time. Marketing will guide
all the users or owner of the “ABC Chocolates shop” to make buying and selling of some
products as per the demand of various customers so that company can increase their future aims
in more quick period of time.
Definition: Marketing is an essential activity which will be assist department to produce all
specific kind of product that are profitable for longer period of time. The main aim of managers
is to make available all demand and services as per the requirement of customers. the marketing
department is playing vital role in increase the business and their objective of an organization.
Each distinctive marketing program need their own activities (Main and et. al., 2012). Some of
them are:
 Production selection: A production can be made on the based on total order that are
taken from various customers. select those products which are more reliable in terms of
quality and features.
 Product activities: Product and services that are provided by the company would require
a companies to analyses specific commodity produced during the month.
 Advertising activities: Formulating all kind of customer demand for their product they