Marketing Principles & Practice for Apple Smartphones

Marketing Principles
& Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing concepts and terminology applicable to apple smartphones. ........................................3
Product Strategy of Apple Smartphone.......................................................................................3
Branding strategy of Apple Smartphone.....................................................................................4
Promotional strategy of Apple Smartphone................................................................................4
Marketing strategies and programs that helped Apple Inc achieve their objectives........................5
Marketing concepts and principles used in Apple Inc daily organisational operations...................6
7 Ps for Apple..............................................................................................................................6
STP Model for Apple:.................................................................................................................8
Relationships of the marketing functions to other functional areas in organisations......................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and journals....................................................................................................................12

INTRODUCTION
Marketing is a philosophy whose important concentration is giving gratification to the
consumers. Marketing is all about consciousness for commodities, prepare credibleness for
brand, creates belongings between the target purchasers and gives worth to the people in the
formation of info, recreation and motivation. Marketing is crucial it assists in selling the
commodities or services. The lowermost form of any firm is to form medium of exchange and to
make marketing as a necessary passage to accomplish its objectives. Apple Inc. has been taken
as a base company which is a multinational technology firm that exceptional in customer
electronics, software for personal computer and various online services. It is one of the world’s
most see able and identifiable customer electronics brands. Apple has extended been an capitalist
favourite due to its powerful income development and broad return on assets. This file covers
various marketing concepts and terms relevant to the mobile phones of the selected organisation
like branding, product and promotional strategy, marketing strategies used to accomplish all the
goals in an ethical way (Titus, 2018). This will also cover some concepts of marketing like 7Ps,
STP, Marketing research and the relation of marketing with other departments.
MAIN BODY
Marketing concepts and terminology applicable to apple smartphones.
Apple concentrates on their UVP (unique value proposition), which is an amazing designing that
works in a very accurate way with a very small packing. It is a marketing scheme that gets
everything with the help of social media and is so much a competitory benefit for Apple and its
market share.
Product Strategy of Apple Smartphone
Apple use quality products with premium offerings in which the entry of another participants in
the customers electronics marketplace refers that Apple is getting a strong competence in the
market, specially since these challengers are stirring out phones and tablets that are importantly
less in cost. The great commodity scheme also concentrates on quality over quantity.
While another makers scheme requires stirring out commodities one after the other in a less
duration of time and having such a varied product mix, Apple used to post to what it does good
for its firm (Neill and Jiang, 2017). This refers that it concentrates on chosen commodities and

carry on with raising them, alternatively diverging out to make other commodities in the similar
collection.
Branding strategy of Apple Smartphone
Apple has a branding scheme that concentrates on the feelings and emotions of the consumers.
The initial point is how an Apple commodity trial makes a person to feel. Brand awareness of
Apple is at the superior level of other worldwide technological firms. The capability of these are
to keep their style of branding in a very simplex manner, fascinating admirable, and also selling
in an exhilarating and enlightening manner tremendously contributes to the success of branding.
The brand personality of Apple is also about simpleness and the separation of complexness from
an individual's life; individual-driven designing of a commodity; and about being a actually
humanist firm with a sincere connectivity with its consumers. Through these choices, Apple is
placed as being highly assistive to individual and businesses as they try to accomplish their
objectives.
The Apple brand is not only close with its consumers, it is admired, and there is an actual
awareness of people between users of its primary commodity lines.
The brand equity and consumer dealership which Apple embodies is highly powerful. The choice
for the commodities of Apple between the "Mac community", for example, is not only keeping
the firm vital but it even modify the firm to preserve cost that is at a superior to its challengers.
It is controversial that without the premium pricing which the Apple preserve in various areas of
commodities, the firm would have issued the individual computer industries many years ago
(Todua and Jashi, 2018). In a current year, this capability in the choice of brand has moved
directly to the profit of Apple as the firm considerably increase its pricing of manufacture, but
now also holding back very powerful brand equity.
Promotional strategy of Apple Smartphone
Apple advertise their commodities by commercialized and printing advertisements, concentrating
on the way their commodities are contrasting from challengers. Commercialized advertisements
put various attempts when a commodity is first set up and printing advertisements will run totally
to the commodities life.
With an advanced rate of invention and importance on quality in the designing of commodities,
the organization succeeds even with its comparatively broad marketing costs. This successful