Ventura Boat Business Strategies
Added on 2020-03-16
9 Pages1499 Words37 Views
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Running head: MARKETING PRINCIPLESMarketing principlesName of the studentName of the universityAuthor note
1MARKETING PRINCIPLESTable of ContentsIntroduction......................................................................................................................................2SWOT analysis................................................................................................................................2Strengths......................................................................................................................................2Weaknesses..................................................................................................................................3Opportunities...............................................................................................................................3Threats.........................................................................................................................................3Analysis of opportunities for Ventura boat.....................................................................................4Analysis of threats.......................................................................................................................4Recommendations through Ansoff’s matrix....................................................................................5Conclusion.......................................................................................................................................6Reference.........................................................................................................................................7
2MARKETING PRINCIPLESIntroduction Venture boat is one of the oldest organizations in private boat manufacturing industry inAustralia. They are known for manufacturing small sized and luxurious boat. Moreover, theyenjoy the status of market leader in Australia. However, in the recent time, they are facingbarriers in operating in their existing market. This is due to the reason that, the technologiesbeing used by them in their production process is outdated compared to their newly entrantcompetitors. Moreover, the recent initiation of regulations by the government regarding thebanning of boat having certain designs is also reducing the marketing opportunities for them.Thus, this report will discuss about various opportunities and threats for them along with fewrecommendations to enhance their business performance. SWOT analysis Strengths The expertise that they are having in this business is one of their key strengths. This isdue to the reason that, they have seen and evaluated the market more effectively thantheir competitors. Thus, they will have more idea about the requirement of the market. Due to their presence in the market for many years, they have generated a positivegoodwill and reputation in the market. Thus, their brand equity is more compared to theircompetitors, which can be effectively leveraged.
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