MARKETING AND PRINCIPLES TABLE OF CONTENTS INTRODUCTION 3

MARKETING AND
PRINCIPLES

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................3
TASK 1........................................................................................................................................3
1.1 Explanation of several elements in merchandising activity.............................................3
1.2 Evaluation of the benefits and marketing cost for McDonald. .......................................4
TASK 2........................................................................................................................................5
2.1 Determine several macro and micro biological science factors influencing marketing
decision...................................................................................................................................5
2.2 Suggest segmentation criteria to be used for products in various markets.......................5
2.3 Choose a targeting strategy for selected product or services............................................6
2.4 Assessment of buyers behavioral activities in different buying situations.......................6
2.5 Suggest new position for a chosen product or services....................................................7
TASK 3 .......................................................................................................................................7
3.1 Explanation of developing to prolong competitive advantage.........................................7
3.2 explanation of distribution for the convenient services to the customers........................7
3.3 Price set ups for the reflection of organizations objectives and marketing conditions.. . .8
3.4 Illustration of promoting activities integrated to attain marketing objectives..................8
3.5 Analyses of additional elements of marketing mix..........................................................8
TASK 4........................................................................................................................................9
4.1 Planning of marketing mix in two different segments in consumers markets..................9
4.2 illustrations of the differences in marketing products and services instead of consumers.
................................................................................................................................................9
4.3 Explanation of international and domestic marketing......................................................9
CONCLUSION.........................................................................................................................10
REFERENCES..........................................................................................................................10

INTRODUCTION
According to McDonald, marketing principles includes regulations and
implementations of all the plans, tactics, concepts, strategies, goals, resources according to
operate the marketing process. There are several generalizations and techniques in the
strategic marketing planning. Basically marketing or trading is a fundamental process for the
effective and efficient use of resources in order to satisfy customer needs , demands and attain
profits at the market place. In general marketing is a creation and delivery of goods and
services. It is an art of knowing the customer requirements and providing products and
services with their selection and tastes preferences (Wymer, 2011). The basic aim of trading is
maximizing the profits by increasing selling process and making more number of customers.
There are four variables in relation with the market. These are goods, geographical area.
Publicity, cost. The goods determines the overall products and services for the selling and
buying purpose. Place is a location, area, origin with respect to the distribution channels,
delivery services. Price determines the cost of manufacturing the items, product cost,
production cost, total profitable cost and overall costs related with the expenses and revenue
generation. Promotion is a concept of advertising and promoting the product through different
sources like television, interment, newspapers, adds, blogs, social media etc. this a an above
brief introduction about marketing generalizations.
TASK 1
1.1 Explanation of several elements in merchandising activity.
According to McDonald, the sole important determinants of marketing are the trade
good, cost, publicity and geographical area or location. The overall or total concept of the
marketing is completely depends upon these four variables or determinants. These are
explained as below (Quazi, 2013).
Products or commodity goods- basically products are manufactured for the selling
and buying purpose according to the consumption or utility. There are wide variety of
products available and manufactured in the market according to the consumer needs and
demands. The products are design according to the quality, costs, latest trends, selection,
demand and supply.
Price- the prices are determined with respect to the distribution of various types of
products and services according the quality and brands. For branded items the prices are
higher and for the high and low quality products the prices are tagged accordingly with

respect to the standards of quality. The prices are different for several varieties of products
like food stuffs, clothing, jewelry, footwear, accessories, electronic items and many more.
Promotion- promotion is a concept of advertising strategy to engage and diversifying
the marketing business to a greater extent. It is carried out by the help of various networking
channels like description of the products by means of television, newspaper, telephones, social
media and online shopping platform.
Location or place- location is geographical area or place of selling products. It
determines the export and import business of the products. There are different products
according to the region, locality, country, state. It is process of distribution and delivery of
various products and services according to a location. These are the above essential marketing
elements or determiners.
1.2 Evaluation of the benefits and marketing cost for McDonald
According to McDonald, benefits are related with various reasons to overcome
costumer requirements. The profits are made by the valuable and good brand of a company
and elaborated market study in order to create the correct merchandising combine strategy.
McDonald is the biggest global business enterprise corporation related with fast food items
like hamburgers, soft drinks, ice creams, French fries, several variety of beverages, salads and
breakfast items. It serves more than 650 million consumers on daily basis. The revenue
growth of restaurant increases up-to more than 25 % in the year 2007 with 22 million dollars
and more than 8 % development in processing revenue to more than 3 million dollars. The
total sales and revenue generation is owned by various 54 billion dollar franchised restaurants.
The benefits increases up-to more than 5 % over the year 2008. The overall revenue of the
increase at the rate of 4% and profits at the rate of 10%. It is a very vast industry and spread
across the world through of various branches of McDonald. The most important aspect of
profits and revenue generation is the demands of the various food products associated with the
restaurant. There is great demand of various types of burgers through its specialty and
exclusive prices among the people. These are the above various aspects and profits associated
with the McDonald (Lefebvre, 2012).