Differences in Marketing Products and Services for Vodafone UK

TASK 4

Cont..
Rural segments-Vodafone offered many services in rural areas to meet the requirement
of customers. In rural areas, they provide many offers such as incoming calling, internet
services etc. They also provide special scheme, offer and discount for customers.
Urban segments- Urban peoples are technically advanced so that Vodafone design the
product according to their demand and requirement. There life style is high and
maintaining the social status in marketplace. They provide the services and product
according to demand of customer. Vodafone organization mainly focus on the need and
requirement of customer

CONT..

● 4.2 Differences in marketing products and services to businesses
rather than consumers for Vodafone UK
Business to business and business to consumers are marketing terms to sell the product
and services in marketplace. These terms are expanded the business across the world.
Marketing process is helpful for promoting their services in marketplace with the help of
different medium such as internet marketing, advertising, social media marketing etc.
Business to consumer:
In Vodafone, The main objective of business to consumer marketing to converted the
shopper into the buyer, Vodafone organization performing different activities such as
coupons, store fronts and provide offer to target the consumer in marketplace.
• It will increase the transaction value in market.
• Targeting the large marketplace.
• Emotional buying to take decision on the basis of price, status and desire.
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