Effective Communication in Marketing Principles

This presentation focuses on the importance of effective communication in marketing principles. It covers topics such as product decision, pricing decision, place decisions, and promotion decision. The presentation also discusses the impact of effective communication on the success of a firm.

Effective
Communication

INTRODUCTION
• The term marketing principles means deciding the framework of organisation which is to be
followed in right manner. In firm, the term marketing activity is quite different from selling
activity.
• The main aim to gather attraction of potential customers and clients in goods and services. It is
wider concept which involves functions like researching, promoting, selling and distribution of
good and services

PRODUCT DECISION
• A. Consumer products
• B. Products' three layers
• C. Products life cycle

A.) CONSUMER PRODUCTS
• Product is one of the essential part of marketing mix, if
company is providing satisfactory products and services to
its consumers then it will support in accomplishing goal of
entity.
• Laptop is the consumer product which have been selected
in the project. Laptop is common demand of recent era.

B) THREE LAYERS OF LAPTOP

CONTD…
• Product is the thing which is purchased by consumers for specific purpose, three layers of Laptop
are core, actual and augmented.
• It is essential for marketers to understand particular needs of clients in each layer and accordingly
offer them laptop.
• Primary reason of buying laptop is to manage their documents effectively and manage some
records. It is easy to carry thus, people purchase it for official use also

C) PRODUCT LIFE CYCLE
• Product life cycle consists of four stages; introduction, growth, maturity and declining phase. All
these stages impact on company's profit and sales volume to great extent.
• In the introduction stage organization build awareness of products among population. In the growth
phase firms work to increase its market share.

PRICING DECISION
• D. Define pricing point of product with proper identification of pricing strategy used by company.
• The term price refer as value of particular product which is to be introduce in market. The pricing
strategy is dependent on various activities like proper researching and understanding of market condition.
The main aim is to target some potential customers.
• This study has to focus on various sources are as account segments, ability to pay, market conditions and
competitor actions etc. with the help of this all function the price of particular product can be identified.

PLACE DECISIONS
• Channel of distribution

PROMOTION DECISION
• Communication strategy adopted by company
The types of communication are as follows-
• Verbal communications
• Non-verbal communication
• Visual communications

CONCLUSION
• It has been concluded that the main aim of company Apple is achieved desire growth, there is need
to undertake this analysis in corrective way . This term is very essential in order to ensure growth
of firm. The growth of firm is totally dependent on activities of marketing.
• The strategy of marketing function should be build effective so that entity can achieve its desired
success. In this assignment the focus is to be given on P4s function about laptop. The marketing
function is related to element of P4s.

REFERENCES
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• Achrol, R. S. & Gundlach, G. T., (2014). Network organization and systems competition: A
marketing analysis. The Antitrust Bulletin. 59(4). pp.743-768.
• Pike, S., (2015). Destination Marketing: Essentials. Routledge.
• Yu-Jia, H., (2012). The moderating effect of brand equity and the mediating effect of marketing mix
strategy on the relationship between service quality and customer loyalty: The case of retail chain
stores in Taiwan. International Journal of Organizational Innovation (Online). 5(1). pp.155.
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