logo

Principles of marketing principles

Understand the concept and process of marketing, evaluate the benefits and costs of a marketing orientation for a selected organisation, and use the concepts of segmentation

10 Pages2607 Words266 Views
   

Added on  2020-02-05

About This Document

Marketing Principles TABLE OF CONTENTS INTRODUCTION 2 TASK 12 1.1 Various elements of marketing process 2 1.2 Benefits and costs of marketing orientation 2 TASK 23 2.1 Micro and macro factors influencing marketing decisions3 2.2 Segmentation criteria 3 2.3 Targeting strategy 4 2.4 Buying behaviours affecting marketing activities 4 2.5 Positioning strategy for new product 5 TASK 35 3.1 New products developed to sustain competitive advantage5 3.2 Arrangement of distribution of new product 6 3.3 Setting price to reflect company's objectives and market conditions6 3.4 Promotional activity 6

Principles of marketing principles

Understand the concept and process of marketing, evaluate the benefits and costs of a marketing orientation for a selected organisation, and use the concepts of segmentation

   Added on 2020-02-05

ShareRelated Documents
Marketing Principles
Principles of marketing principles_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................21.1 Various elements of marketing process................................................................................21.2 Benefits and costs of marketing orientation..........................................................................2TASK 2............................................................................................................................................32.1 Micro and macro factors influencing marketing decisions...................................................32.2 Segmentation criteria............................................................................................................32.3 Targeting strategy..................................................................................................................42.4 Buying behaviours affecting marketing activities.................................................................42.5 Positioning strategy for new product....................................................................................5TASK 3............................................................................................................................................53.1 New products developed to sustain competitive advantage..................................................53.2 Arrangement of distribution of new product.........................................................................63.3 Setting price to reflect company's objectives and market conditions...................................63.4 Promotional activity..............................................................................................................63.5 Additional elements in extended marketing mix..................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................81
Principles of marketing principles_2
INTRODUCTIONIncrease in competition and changing scenario of market has brought transition in thebusiness activities. Both the components demand and supply are changed in the differentdimensions. Demand refers to the customer's choices and preferences and supply states theproducts and services offered by organisations. Along with production and operationalmanagement, marketing is the crucial part of organisation's functioning. In order to pursueeffective marketing, certain principles and theories are used. The present report elucidate use andrelevance of marketing principles for the selected organisation, Halo Foods.TASK 11.1 Various elements of marketing processMarketing is the set of activities with the inculcation of several activities.Market research: In is the prerequisite for an organisation to develop a product and domarketing. Leveraging the benefits of different sources and advanced technology, Halo foodsanalyse the market situation in terms of existing trends, price structure, places with maximumtraffic of people, new ways to seek people's attention.Customer's needs and wants: there has been paradigm shift seen in the choices and requirementsof customers. Hence, Halo Foods seek customer's views and opinions through interacting withthem, conducting surveys and questionnaire, creating online forum to provide platform fordiscussions and many others (Armstrong and et.al, 2014).Relationships: Marketing refers to the process of placing right product and right place. For thisHalo Foods develops good relationships with their existing users and reach potential customers,by persistently updating them with launch of the latest products, offers, schemes and services.1.2 Benefits and costs of marketing orientationMarketing orientation focusses on the customer's need and choices and produce goodsaccordingly and conducts all facets of its operations. Halo foods adopting the marketingorientation in its model has made it avail the benefits of it along with incurring certain costs.BenefitsCustomer oriented products offered by the organisation enables the increased satisfactionof their users (Bowie and Buttle, 2011).
Principles of marketing principles_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Elements of Marketing Process | Halo Foods
|14
|4345
|177

Elements of Marketing Process of Halo Foods | Study
|11
|3890
|168

Marketing Principles Assignment | Role of Marketing Principles
|20
|5291
|45

Marketing Principles of a Business Assignment
|11
|3303
|54

Morrisons Marketing Strategy & Principles
|11
|3453
|158

Marketing Principles: Elements, Benefits and Cost of Marketing Orientation of McDonald
|18
|5445
|225