Principles of marketing principles
Understand the concept and process of marketing, evaluate the benefits and costs of a marketing orientation for a selected organisation, and use the concepts of segmentation
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Added on 2020-02-05
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Marketing Principles TABLE OF CONTENTS INTRODUCTION 2 TASK 12 1.1 Various elements of marketing process 2 1.2 Benefits and costs of marketing orientation 2 TASK 23 2.1 Micro and macro factors influencing marketing decisions3 2.2 Segmentation criteria 3 2.3 Targeting strategy 4 2.4 Buying behaviours affecting marketing activities 4 2.5 Positioning strategy for new product 5 TASK 35 3.1 New products developed to sustain competitive advantage5 3.2 Arrangement of distribution of new product 6 3.3 Setting price to reflect company's objectives and market conditions6 3.4 Promotional activity 6
Principles of marketing principles
Understand the concept and process of marketing, evaluate the benefits and costs of a marketing orientation for a selected organisation, and use the concepts of segmentation
Added on 2020-02-05
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