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Marketing Principles Assignment | Role of Marketing Principles

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Added on  2020-01-28

Marketing Principles Assignment | Role of Marketing Principles

   Added on 2020-01-28

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MARKETING PRINCIPLES
Marketing Principles Assignment | Role of Marketing Principles_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1: The various elements of the marketing process...................................................................11.2: Benefits and costs of a marketing orientation......................................................................3TASK 2............................................................................................................................................42.1: Macro and micro environmental factors which influence marketing decisions..................42.4: How the Buyer's Behaviour Affects Marketing Activities..................................................62.5: Positioning strategy for chocolate burger............................................................................7TASK 3............................................................................................................................................83.1: Product development to sustain the competitive advantages...............................................83.2: Distribution channels provide by halo company for customer convince.............................83.3: Pricing strategy for the new product....................................................................................93.4: Promotional activity is integrated to achieve marketing objectives....................................93.5: Additional elements of the extended marketing mix.........................................................10TASK 4..........................................................................................................................................114.1: Marketing mix for consumer market segment...................................................................114.2: Illustrate the differences in marketing products and services to businesses (B2B)consumers (B2C).......................................................................................................................124.3: Explaining difference between international and domestic marketing..............................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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ILLUSTRATION INDEXIllustration 1: Elements of marketing process.................................................................................2Illustration 2: External factors.........................................................................................................6Illustration 3: Additional elements of the extended marketing mix..............................................12
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INDEX OF TABLESTable 1: SWOT analysis of Aldi Company.....................................................................................4Table 2: Marketing mix comparison between rural and urban segment.......................................11Table 3: Comparison between domestic and international marketing...........................................12
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