The main difference between B2B and B2C is that customers buy products for personal use in B2C, but businesses buy products for business purposes. The prices of the same product may differ between B2B and B2C markets. McLaren can adopt a marketing strategy of conducting seminars and press conferences to introduce new products abroad. There is a significant difference between international and domestic marketing, with higher marketing expenses and a larger target audience in the international market. Domestic marketing primarily uses newspapers, while social networking sites are used for international marketing. The report concludes that McLaren's marketing strategy is effective in creating awareness about their products.