Promoting Dandenong Ranges as a Tourist Destination

Running head: MARKETING PRINCIPLES
Marketing Principles

MARKETING PRINCIPLES 2
How group would promote Dandenong ranges as a tourist destination
Dandenong ranges is a tourist destination that serves both local societies, as well as people, live
in Melbourne’s south-east as well as Gippsland, Dandenong Market is a regional center for
trading in which, an individual come together for shopping, eat, and connect. This tourist
destination can provide the opportunity to both local and international students to participate in
an authentic experience of shopping. It can showcase the cultural diversity, provides fresh,
affordable, and unusual produce and products have a higher appeal towards a broader base of the
customer (Dandenong Ranges, 2019).
This destination can provide prudent investment in marketing and advertising practices that aims
for retaining the existing customer base, appealing for the higher audience as well as influences
consumers for further areas. The purpose of promoting Dandenong ranges as a tourist destination
is to motivate more consumers for spending more, stay longer as well as, enjoy what the market
has to provide (Victoria, 2019).
Group can promote the Dandenong ranges by developing the clear as well as strong brad trading
hours, offers, positioning as the global market in Melbourne, as well as, unique selling points
(USPs). It would also promote this destination by emphasizing on visiting family as well as
friends in the region. Traders would be sourced who reflect the positioning and values of the
brand. It involves enhancing the associated promotional techniques as well as recruitment
procedure (TripZilla, 2019).
Group will organize more events, festivals as well as offer more entertainment such as
community celebration, as well as expanding the cultural events and celebrations for the
community. Group can develop the initiatives of activation as well as organize the event in