Features of Hallmark Event
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Added on 2021-04-24
Features of Hallmark Event
Added on 2021-04-24
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Running head: FEATURES OF HALLMARK EVENTFeatures of Hallmark EventName of the studentName of the UniversityAuthor note
FEATURES OF HALLMARK EVENT1Hallmark tourist events are indicative of the fairs and expositions that haveinternational status. They are held on either regular or on that of one-off basis. An importantfeature of hallmark event is providing the host community with opportunities so that they canget high prominence within the market of tourism. International along with regionalprominence can be gained with the help of social along with that of environmental costs.Melbourne Food and Wine Festival is run by that of Food and Wine Victoria Limited whichis held annually in the month of March (Melbournefoodandwine.com.au 2018). It helps inpromoting the Victorian wine along with that of the wine culture. The main charter of thefestival is the promotion of lifestyle of that of Melbourne along with that of Victoria. Thisessay analyzes the features in relation to Hallmark Event and how it relates to that of tourism.An important trait of a Hallmark event is in attracting food along with wine expertsfrom throughout the world. The food along with the wine lovers can indulge themselves inthat of the labyrinthine network of that of the restaurants. The laneways along with thedizzying rooftops that spills into that of regional Victoria makes it an attraction among thepeople. The Melbourne Food and Wine Festival cultivate the things that make up Melbourneand that of the surrounding regions. The Melbourne Food and Wine Festival has abundanceof that of fresh seasonal produce along with that of bustling food markets that provide thecustomers with plenty of choice from which they can select their favourite food and wine.They also boast of innovative chefs along with that of award-winning restaurant that makes itpopular to people residing in Australia as well as around the world. A unique featurepertaining to Hallmark Event is that the kind of hospitality offered and the kind of talent setsit apart from that of the rest of the festivals. A Hallmark Event brings together people fromthe local industry as well. It helps in shining light on that of Victoria acting as a world-classgastronomic destination.
FEATURES OF HALLMARK EVENT2A hallmark event can attract tourists owing to the magnificent nature of the event.Events can act as an important motivator in relation to tourism. Event Management comprisesa fast growing field of profession in which the tourists comprise that of the potential marketin relation to the planned events. The Melbourne Food and Wine Festival have certainlegends associated with it. A hallmark event is held on regular basis and people get drawninto this kind of event on account of its popularity among the people. The Melbourne Foodand Wine Festival is generally held in the month of March over a course of 20 days. Theevent and the place are linked to each other that helps in making the Melbourne Food andWine Festival all the more memorable.The event along with the place are linked to eachother and they cannot be separated.This helps in creating an aura regarding the festival infront of the consumers. Each year new inductees are selected who become the festivallegends and they join the ranks of that of the most prestigious chef of Victoria (NS Robinsonand Getz 2014). The program of Melbourne Food and Wine Festival provides opportunity forearly breakfast, Watermelon Festival, Organic and Wild Food Tour and that of World’sLongest Lunch. The visitors can engage themselves in the programmes and they can enjoythe signature dishes of that of world class cooks. People who are running their ownrestaurants visit the event and show their culinary skills in the event.A hallmark event is marked by the meeting of people belonging to diversecommunities. People from different nationalities come together in order to celebrate theevent. The free event helps in showcasing food, music along with entertainment from peoplewho are living around the globe. Tourists visit the event and they engage themselves in thejoyous revelry of the Melbourne Food and Wine Festival. A hall mark event stands out as itcelebrates multicultural events and it celebrates culture along with that of diversity. Thesocial exchange theory suggests that social change occurs on account of negotiated exchangethat takes place between that of two parties. This theory suggests that human relationships
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