Key Marketing Concepts and Their Effectiveness in Ryanair Company

Marketing Principles &
Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key marketing concept and their effectiveness...........................................................................3
CONCLUSION................................................................................................................................6
PART B............................................................................................................................................6
Covered in PPT............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a crucial concept which is associated with the market research, developing
product design, promote the services as well as customer engagement. It is the ongoing process
which is associated to maintain the relationship and expose target audience by using appropriate
channel and gauge the feedback or reaction by facilitating the purchasing process effectively
(Jobber and Ellis-Chadwick, 2012). For the better understanding of report Ryanair company has
been selected which is the Irish low cost airline that has gained huge market share in 2003 which
is relatively more than its competitor British Airways. This report cover topic like application of
different marketing concepts, production orientation, product orientation as well as sales
orientation.
MAIN BODY
Key marketing concept and their effectiveness
Marketing management orientation are the broad picture that consist of different
marketing concept which are classified under the various approaches of marketing. The purpose
of classification is to identify different strategies and anticipate the existing requirement of
customer. Marketing management involve the business process that is significant in order to
manage the company's product (French and Lefebvre, 2012).
In context to Ryanair airline, the company became the revolution under which in
comparison to the other rivalries they charged low prices for their services. This lead to the boom
or huge change in the economy as it even enhanced the desire of middle class people to afford
the flight services and experience the air mode of transportation. The chief executive of company
that is Michael O'Leary due to their charismatic leadership style encourage the European Union
to inculcate similar marketing orientation strategy and give privilege to the people by
understanding their requirement effectively.