Marketing Concepts and Ryanair's Success

Marketing Principles &
Practice

Table of Contents
INTRODUCTON.............................................................................................................................3
MAIN BODY...................................................................................................................................4
A...................................................................................................................................................4
Marketing Concept.................................................................................................................4
B...................................................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
Books and Journals......................................................................................................................7

INTRODUCTON
Marketing concepts are very important factor in every firm. Each firm using marketing concept
in their daily work. This concept gives firms clarification about work and also helps in
understanding needs of customers. Ryanair airlines is applying some marketing concept like
production concept, product concept, etc. These concepts help Ryanair a lot in getting success.
MAIN BODY
A.
Marketing Concept.
Marketing concept clarifies about firm that it should find the need and want of customer and
according to that firm should make decision for satisfying their needs. Now days each and every
organization adopts marketing concept. Ryanair had also applied such marketing concept to get
growth and success. Marketing concept give Ryanair idea that what are the needs of customer
and how it can increase their sales, or maximize profit.
There are five type of marketing concept:
1. Production concept.
2. Product concept.
3. Selling concept.
4. Marketing concept.
5. Societal marketing concept.
The three main concept:
Production concept: Production concept is the concept which is related with the product rate as
this concept is made for providing product at affordable rate. In management orientation this
concept is counted as the oldest concept. Price reduction can be done by minimizing the cost of
production. Cost of production is managed by utilizing resources effectively and efficiently and
also by reducing wastage.
Ryanair had used this concept very well. Ryanair is counted as one of the cheapest airline
and serving to more than 28 European nations. Ryanair started its airline with serving to a single
route which was London to Waterford, but now it provides airline services to many nations. The
point which had given it such a high success was its price.(McCabe., 2019) Many people are