Marketing Principles and Practices

Marketing principles and practices.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introducing KFC and its products...............................................................................................3
Define key marketing concept....................................................................................................3
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The marketing is the best principle which are agreed upon various marketing ideas for
companies use for an effective marketing strategy. This is highly built on product promotional
strategies for effective promotion of goods and services at market place. The present report is
based on the “KFC” which is the world popular chicken restaurant chain. This operates more
than 5200 restaurants in country. The report will covers marketing concept and its importance for
business to use that in effective manner. Here is going to discuss product and services of
company for build reputation and build strategy of taste.
MAIN BODY
Introducing KFC and its products.
KFC is an Americana fast food restaurant chain which is commanded on March 20, 1930.
The company is provided the best quality of product and services to customers in effective
manner (The History of KFC: Their Past and the Tech Building Their Future, 2019). This creates
more effectiveness for business in order to gain higher competitive advantage. Thus, in that
perspective marketing concept is examined by products to serves its customer with the best
quality.
Define key marketing concept.
Marketing concept is related with the philosophy a business uses for identifying and fulfil
the needs of customers (THE FIVE MARKETING CONCEPTS EXPLAINED, 2017). It is the
process of satisfying the needs and wants of customers by achieving goals and objectives of
company in effective manner. Marketing concepts are divided into five aspects are production,
product, sales, marketing and societal marketing concept. Those are discussed for KFC are as
followed:
Production concept:
Production is one of the most important and effective part of company in which
companies are studies about products in imposed on procedure of production. This help to KFC
for using the best quality of raw material for produce good and tasty food items. This creates
more effectiveness for business of KFC. After loosing image in market management is decided
to build new taste of product for attracting more customers and youngster (Genoveva and Siam,
2017). In case of KFC, production is linked with quality of chicken which are used for produce