Marketing Principles & Practice

Individual Presentation and Report

MARKET PRINCIPLE
AND PRACTICES

PART 2

– Introduction
 Marketing concepts and principle consider strategy in which
firm can easily implement their functions to satisfy customers
needs and requirements.
 In this consideration, sales can be increases to maximise
profitability and beat with competition.
 As a result, it considers different aspects of marketing concepts
such as production concept, product concept, selling concept,
marketing concept and societal marketing concept in Polo
Ralph Lauren.

–Demonstrate marketing
concepts
In order to successful development of the business of
Polo Ralph Lauren, there are different kinds of
marketing concepts has been successfully developed.
They are as follows:
 Production concept
 Product concept

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 Selling concept
 Marketing concept

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 Purchase decision
 Post purchase behaviour

– Consumer buying decisions making strategy for Polo
Ralph Lauren women products
In Polo Ralph Lauren, there are several aspects consider
containing appropriate strategy.
It assists to focus on effectiveness that can be generate to
attain overall system and work as well.
Furthermore, marketing efforts are also successfully
established for women products in creative manner.

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 Need recognition
 Information search
 Evaluation of alternatives

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From the above discussion, it can be stated that women buying decision can be successfully
applied to gain more effective results and outcomes.
On the basis of different consideration, different stages can be included that are successfully
applied in this presentation.

CONCLUSION
From the above report, it can be concluded that marketing
principals and practices consider effective results to gain more
desired level of results.
In this consideration, present report based on Polo Ralph Lauren
which develop their functions and operations for women
products that assists to focus on goals and objectives.
Furthermore, it focuses on different consideration that can be
successfully applied in the present study to gain more effective
advantages. Moreover, it summarised about the women buying
decision that need to be placed to focus on gaining more
desired level of results at workplace.

REFERENCES
Nowak, G.J., Gellin, B.G. and Butler, R., 2015. Addressing
vaccine hesitancy: the potential value of commercial
and social marketing principles and practices. Vaccine.
33(34). pp.4204-4211.
Armstrong, G., Adam, S. and Kotler, P., 2014. Principles of
marketing. Pearson Australia.
Tricker, R.B. and Tricker, R.I., 2015. Corporate
governance: Principles, policies, and practices. Oxford
University Press, USA.

THANK YOU