Marketing Principles & Practice  LSBM101

This presentation explores the marketing concepts applied by Ryanair, including consumer behavior and decision-making process. It also discusses the application of the framework and the conclusion drawn from the study. References are provided as well.

Marketing Concepts: Ryanair

PowerPoint Presentation

This report discusses the marketing concepts and their effectiveness in the Ryanair airline, as well as the social marketing orientation and marketing management orientation.

Marketing Principles and Practice

Consumer Decision Process (Buyer Decision Process)

Individual Presentation.

project + presentation

Presentation

This presentation explores the consumer decision-making process and behavior related to Ryanair, focusing on the airline's low-cost, no frills air travel services. It discusses the steps involved in the decision-making process and how Ryanair meets the needs and wants of its target audience. The presentation also highlights the importance of understanding consumer behavior for companies like Ryanair in a competitive market.

Marketing Principles & Practice LSBM101

End of preview

Marketing Concepts: Ryanair

Marketing Principles and Practice

Consumer Decision Process (Buyer Decision Process)

Individual Presentation.

project + presentation

Consumer Decision-Making Process and Behavior: A Case Study of Ryanair

Marketing Principles & Practice LSBM101

End of preview

Marketing Concepts: Ryanairlg...

Marketing Principles and Practicelg...

Consumer Decision Process (Buyer Decision Process)lg...

Individual Presentation.lg...

project + presentationlg...

Consumer Decision-Making Process and Behavior: A Case Study of Ryanairlg...

Marketing Concepts: Ryanair

Marketing Principles and Practice

Consumer Decision Process (Buyer Decision Process)

Individual Presentation.

project + presentation

Consumer Decision-Making Process and Behavior: A Case Study of Ryanair