Consumer Decision-Making Process and Behavior: A Case Study of Ryanair

RYANAIR

Table of Content
– Introduction
– Consumer buying decision-making
– Consumer decision-making process and behavior
– Application of the consumer decision-making process related to Ryanair
– Consumer buying behavior
– CONCLUSION
– References

INTRODUCTION
– Consumer is the king of the market and its imperative for every organization,
big or small to identify consumer's needs and wants and then develop a product
accordingly in order to become successful and to maximize the profits.
– Ryanair is an Irish budget Airline founded in the year 1984 by Tony Ryan,
Christopher Ryan and Liam Lonergan in Dublin, Ireland. Ryan Air is famous for
providing low cost flight services to its customers and it currently employs more
than 17,000 individuals all around the world.
– The current report will focus on consumer behaviour, decision-making skills and
other factors that helps the customers in choosing Ryan Airlines over other
business organizations.

Low cost, no frills air travel to
European destinations
– The consumer buying decision-making process is concerned with the journey
than an individual goes through before buying the product or service. It includes
various steps like problem recognition, information search, evaluating the
alternative courses of action, purchasing decision and the post-purchase
behavior (Thomas, and Thomas, 2015).
– Ryan Air studies the consumer buying behavior and then influence their
decision-making skills by developing products and services accordingly.